Grady Research

Research Foci

Advertisements
Advertising
Advertising Nativeness
American Pragmatism
Analytics
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Branding
Building a Brand
Casual gaming
casual market
Celebrity games
CISS
Communication education
communication practices
communication professionals
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
content
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical Media
design
digital analytics
digital journalism
Diversity
engagement
evolution of journalism
Eye Tracking
False Consensus
Gaming
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer
Influencer Advertising
Instagram
issue involvement
Journalism
Journalism education
Journalism Profession
Journalism training
Labor
Labor in Hollywood
Labor Productivity
Leadership
Management
marketing
Media Context
Media Industries
Media Literacy
Millennial communication
Misinformation
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
personalized advertising
Pilot Grant
Political and Policy Communication
political news
practicum
Promotion
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk perception
Self Branding
Social Identity
Social Media
Social media crises
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality


     New Search / Research Home
NCAA-Department of Defense Mind Matters Research Challenge Welch Suggs

Abstract: The winners, who will each receive a $400,000 award to fund their projects, are among those who answered a call to submit research proposals designed to improve the understanding of how to spur changes in the culture surrounding concussion. The eight were drawn from a field of 22 finalists announced in July.

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Public trust in journalism and media Lee B. Becker

Abstract: The public is very critical of journalists and of the news media. It hardly matters what question is asked. The actual performance of those in journalism and of their organizations is viewed critically by citizens. The public has become more critical of journalists and of news organizations over time. Trust and confidence have decreased, […]

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The truth between the lines Ivanka (Radovic) Pjesivac

Abstract: This study explored, by comparative thematic analysis, the conceptualization of trust in news media in Serbia, Macedonia, and Croatia, three countries of Eastern Europe, where Communism might have left the heritage of distrust in all institutions and its fall the need for fundamental transformations of media systems. The analysis of 61 in-depth interviews showed […]

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The end of framing as we know it Michael Cacciatore

Abstract: Framing has become one of the most popular areas of research for scholars in communication and a wide variety of other disciplines, such as psychology, behavioral economics, political science and sociology. Particularly in the communication discipline, however, ambiguities surrounding how we conceptualize and therefore operationalize framing have begun to overlap with other media effects models […]

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Using virtual pets to promote physical activity in children Sun Joo (Grace) Ahn

Abstract: A virtual pet was developed based on the framework of the youth physical activity promotion model and tested as a vehicle for promoting physical activity in children. Children in the treatment group interacted with the virtual pet for three days, setting physical activity goals and teaching tricks to the virtual pet when their goals […]

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Do Consumers Avoid Watching Over-the-Counter Drug Advertisements Emeritus and Retired Faculty

Abstract: Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of U.S. adults about their reactions to advertisements for OTC drugs (specifically analgesics). The researchers focused on how four advertising-reaction factors—two cognitive (perceived utility and skepticism) […]

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The Payoff of Pro Bono Bryan H. Reber

Abstract: Still considering the not-for-profit realm, Justin Pettigrew, Abigail Jensen and Bryan Reber explore this world as it relates to public relations firms and pro bono clients. In The Payoff of Pro Bono: Conversations with Agency Principals, the authors scope out pro bono client selection and retention in agencies — an environment that is not […]

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EAGER: Virtual STEM Buddies for Personalizing Learning Experiences in Free Choice Informal Learning Settings Sun Joo (Grace) Ahn

Abstract: We introduce the notion of a virtual STEM buddy (VSB), a visitor-tailored, virtually embodied agent that serves as both a co-learner and a mentor. Like a virtual museum guide, the VSB will be able to engage with child-visitors and their families through a social interface. However, unlike existing approaches, we propose for VSBs to […]

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Media Market Restructuring Alison Alexander

Abstract: The keynote examined level and types of media market restructuring with particular attention to value creation.

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Connectivity and Freedom Lee B. Becker and Tudor Vlad

Abstract: This paper compares data on Internet connectivity gathered by the Gallup World Poll against data from the International Telecommunications Union (ITU), the United Nations specialized agency for information and communication. The ITU indicator is an individual measure and is based on official governmental reports. The Gallup indicator from survey data asked about Internet access […]

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