Grady Research

Research Foci

Advertising Nativeness
American Pragmatism
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Building a Brand
Casual gaming
casual market
Celebrity games
Communication education
communication practices
communication professionals
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical Media
digital analytics
digital journalism
evolution of journalism
Eye Tracking
False Consensus
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer Advertising
issue involvement
Journalism education
Journalism Profession
Journalism training
Labor in Hollywood
Labor Productivity
Media Context
Media Industries
Media Literacy
Millennial communication
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
personalized advertising
Pilot Grant
Political and Policy Communication
political news
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk perception
Self Branding
Social Identity
Social Media
Social media crises
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality

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Can World System Theory Predict News Flow on Twitter Itai Himelboim

Abstract: Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: Academic Press] World System Theory, which has successfully explained and predicted the structure of international news flow, is now being challenged. Specifically, these social platforms […]

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Mission Accomplished Keith Herndon

Tax incentives designed to lure film production away from California and New York have become commonplace in state legislatures across the country.  By 2009, at least 44 states had enacted tax incentives to reduce the costs of film production carried out in a specific state.  The programs are not without controversy as opponents argue they […]

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Understanding the effect of social television on TV branding Jhih-Syuan (Elaine) Lin

Abstract: Drawing on the uses and gratifications framework, a survey of 345 participants was conducted to examine the effect of viewers’ social TV usage on the development of program commitment and network loyalty. The results show that social TV participation is primary driven by social infotainment and social companionship motivations. However, only social infotainment significantly predicts the intensity of […]

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Rewards that Undermine Customer Loyalty Sun Joo (Grace) Ahn

Abstract: Based on the Self-Determination Theory, this study examined the effects of rewards on undermining customers’ intrinsic motivation to engage in loyalty programs. Two experiments revealed that participants who received a salient reward (with an explicit requirement, deadline, without the option of choice) reported lower intrinsic motivation to use the loyalty program than those who […]

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Advertising on Facebook Jung Min Hahm and Jooyoung Kim

Abstract: Facebook’s “Friends of connection” allows marketers to feature Facebookusers’ reactions (e.g., like) to brand-related contents and forward them to their Friends as advertising. The present study experimentally investigated the reaction transfer effect from a Facebook user’s reaction to the user’s friend focusing on the reaction intensity and the level of tie-strength between friends. The […]

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Partner vs. Servant DongWon Choi

Abstract: The current research examines the effect of perceived brand role (partner vs. servant) on consumer’s social distance and mental construal toward the brand. Results show that a partner brand leads individuals to have proximal social distance and a low level of construal compared to a servant brand. Moreover, the effect of brand role on […]

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