Grady Research

Research Foci

Advertising Nativeness
American Pragmatism
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Building a Brand
Casual gaming
casual market
Celebrity endorsement
Celebrity games
climate change
Communication education
communication practices
communication professionals
communication technology
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical analysis
Critical Media
digital analytics
digital journalism
digital streaming
evolution of journalism
Eye Tracking
False Consensus
Gender inequity
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer Advertising
issue involvement
Journalism education
Journalism Profession
Journalism training
Labor in Hollywood
Labor Productivity
live blogging crisis
marketing communication
Media Context
Media Industries
Media Literacy
Millennial communication
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
Online misinformation
Online news
personalized advertising
Pilot Grant
Political and Policy Communication
political news
Public consumption
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk Communications
Risk perception
Self Branding
Social Identity
social identity theory
Social Media
Social media crises
Social networking
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality

     New Search / Research Home
Cultural Transduction and Intertextuality in Video Games James Biddle

Abstract: In their chapter, the authors look at the ways in which three different videogames create a link to former products, be they television, film or music. This intertextuality, as the process is known, tries to generate specific audiences for the game by drawing on their previous knowledge and culture. What becomes interesting is to […]

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Do demographics matter Ivanka (Radovic) Pjesivac

Abstract: This study examined individual differences in perceived news media corruption (PNMC), by conducting a face-to-face survey on a stratified random sample of the Serbian population (N=544). Extremely high levels of PNMC were found, as well as significant differences in PNMC scores for gender, education level, socioeconomic status, political affiliation, and membership in majority ethnic […]

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Factors Influencing Journalism Performance in Developing and Transitional Countries Ann Hollifield, Lee B. Becker & Tudor Vlad

Abstract: In the past quarter century, governments, foundations, and nongovernmental organizations (NGOs) have poured vast sums of money into emerging and transitional countries with the goal of developing  sustainable, high-quality news media.  The goal has been to encourage journalism that meets generally accepted international standards for professional journalism that supports transparent, democratic, non-corrupt government, and economic […]

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Factors Influencing Journalism Performance in Developing and Transitional Countries Ann Hollifield, Lee B. Becker & Tudor Vlad

Abstract: This study examines the economic, organizational, legal, and political factors in the ecology of news organizations that are related to the production of quality journalism in developing and transitional countries.  The study uses data generated by the International Research and Exchange Board (IREX) and ZenithOptimedia to examine the research question. Fuzzy Set Qualitative Comparative […]

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The Structure of Scientific Communication Marlitt Hayslett

Abstract:  This paper examines science communication within a public policy setting from the critical theory of structuralism. Employing Dr. Albert Einstein’s 1939 letter to U.S. President Franklin Delano Roosevelt as an example, I argue that meaning is created as a function of structure rather than content.

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Principles of American Journalism An Introduction Charles N. Davis

Abstract: Designed to engage, inspire and challenge students while laying out the fundamentals of the craft, Principles of American Journalism introduces readers to the core values of journalism and its singular role in a democracy. From the First Amendment to Facebook, the new and revised edition of this popular textbook provides a comprehensive exploration of the […]

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Cross-cultural journalism Maria Len-Ríos

Abstract: Cross-Cultural Journalism offers journalists and other communication professionals the conceptual framework and practical know-how they need to report and communicate effectively about difference. Built on the hands-on reporting style and curriculum pioneered by the University of Missouri, this introductory textbook teaches students how to write about and communicate with people of backgrounds that may […]

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Identify excellent features and situational factors in public health communication Juan Meng and Bryan H. Reber

Abstract: The study analyzes the award-winning campaigns from the National Public Health Information Coalition (NPHIC) from 2010 to 2012 and identifies excellent features that have been applied in promoting public health communication. By doing so, the research calls for an attention to integrate appropriate situational factors in message strategies to promote active health information seeking. The […]

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Making Reservations Online Joe Phua

Abstract: This study examines how consumer-written and system-aggregated user-generated content (UGC) on travel booking websites jointly influence consumer behavior. The purpose of this research is to test the effects of different types of UGC on various consumer behavior outcomes. Experiment 1 found a significant interaction effect between UGC type (consumer-written versus system-aggregated) and valence (positive versus […]

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