Grady Research

Research Foci

Advertising Nativeness
American Pragmatism
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Building a Brand
Casual gaming
casual market
Celebrity games
Communication education
communication practices
communication professionals
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical Media
digital analytics
digital journalism
evolution of journalism
Eye Tracking
False Consensus
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer Advertising
issue involvement
Journalism education
Journalism Profession
Journalism training
Labor in Hollywood
Labor Productivity
Media Context
Media Industries
Media Literacy
Millennial communication
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
personalized advertising
Pilot Grant
Political and Policy Communication
political news
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk perception
Self Branding
Social Identity
Social Media
Social media crises
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality

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Dilemmas of ‘Media’ Jay Hamilton

Abstract: Despite its seeming stability and obviousness, the term “media” deserves critical scrutiny. To critique “media,” this paper historicizes the use of “media” by focusing on the case of alternative/activist media, which presents the dilemmas of “media” in particularly high relief. As posed by “media,” the key criteria for distinguishing the alternative from the mainstream […]

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Taking the Liberty Jason Lee Guthrie

Abstract: The justification for statutory copyright protection seems self-evident. Creators of copyrightable works invest substantial time, skill, and capital into the content they create, and therefore should have some legal recourse to pursue if others profit from their works without consent or use them contrary to the author’s original intent. Yet in the more than […]

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Building Trust on an International Scale Bryan H. Reber

Abstract: How to gain and build trust differs widely from country to country due to their specific cultural, political, economic and social backgrounds.  Communication experts need to take these factors into account when developing communication strategies around trust.  Insights into the concept of trust on an international scale have been provided by the Edelman Trust […]

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Communication and Trust Bryan H. Reber

Abstract: The concept of trust and how to measure it. How trust in organizations differs around the world. What communication professionals have to take into account.

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Cigarette package inserts can promote efficacy beliefs and sustained smoking cessation attempts Emeritus and Retired Faculty

Abstract: In June 2012, Canada implemented new pictorial warnings on cigarette packages, along with package inserts with messages to promote response efficacy (i.e., perceived quitting benefits) and self-efficacy (i.e., confidence to quit). This study assessed smokers’ attention toward warnings and inserts and its relationship with efficacy beliefs, risk perceptions and cessation at follow-up. Methods. Data were […]

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We are All Fishes Now Shira Chess

Abstract: Following DiGRA 2014, our Fishbowl was used by some members of the GamerGate movement as proof of the “nefarious” dealings within our academic community. Some have asked the question of whether our Fishbowl “The Playful is Political” should have been accepted, given the negative attention on DiGRA it engendered and ongoing ramifications of that attention […]

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Governmental control of the Internet and WikiLeaks Ivanka (Radovic) Pjesivac

Abstract: This study looked at how newspapers operating in nations with varying degrees of governmental Internet control discussed Internet freedom of expression within their coverage of Wikileaks. This was done through a thematic analysis of news items about WikiLeaks and Internet freedom of expression in the left-leaning newspapers of The Guardian (Great Britain), Le Monde […]

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Ethical Obligations in Risk and Crisis Communication Bryan H. Reber

Abstract: When organizations face times of crisis or need to communicate risk to stakeholders, ethical dilemmas inevitably emerge. Communication must be quick and accurate, but often the attempt to achieve one comes at the expense of the other. Additionally, organizations face obligations of transparency, but to what point? Extensive revelation may at times be as […]

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Informing crisis communication preparation and response through network analysis Itai Himelboim, Bryan H. Reber & Yan Jin

Abstract: To test and elaborate as necessary the Social-Mediated Crisis Communication (SMCC) model’s key publics classifications (Liu et al., 2012) and to provide practical insight to public identification for crisis communication planning and response, this study uses network analysis to first identify clustered publics in airline Twitter networks –direct social media followers that are centered […]

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