Grady Research

Research Foci

Advertisements
Advertising
Advertising Nativeness
American Pragmatism
Analytics
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Branding
Building a Brand
Casual gaming
casual market
Celebrity endorsement
Celebrity games
CISS
climate change
Communication education
communication practices
communication professionals
communication technology
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
content
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical analysis
Critical Media
CSR (mCSR)
design
digital analytics
digital journalism
digital streaming
Diversity
endorsement
engagement
evolution of journalism
Eye Tracking
False Consensus
Gaming
Gender inequity
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer
Influencer Advertising
Instagram
issue involvement
Journalism
Journalism education
Journalism Profession
Journalism training
Labor
Labor in Hollywood
Labor Productivity
Leadership
live blogging crisis
Management
marketing
marketing communication
Media Context
Media Industries
Media Literacy
Millennial communication
Misinformation
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
Online misinformation
Online news
personalized advertising
Pilot Grant
Political and Policy Communication
political news
practicum
Promotion
Public consumption
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk Communications
Risk perception
Self Branding
Social Identity
social identity theory
Social Media
Social media crises
Social networking
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality


     New Search / Research Home
Uses and Gratifications of Social Networking Sites for Social Capital Joe Phua and Jihoon (Jay) Kim

Abstract: Applying uses and gratifications theory (UGT), this study examined users of four social networking sites (SNSs): Facebook, Twitter, Instagram, and Snapchat, and their influence on online bridging and bonding social capital. Results (N = 297) indicated that Snapchat users scored highest for passing time, sharing problems, and gaining social knowledge, while Instagram users scored […]

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Inseparable Duos Yen-I Lee, Yan Jin & Glen Nowak

Abstract: This study examined the effects of message framing and presentation in flu vaccine public service advertisements (PSAs) using a 2 (gain vs. loss) x 2 (image-based vs. text only presentation) between-subject experiment with a sample of U.S. college students (N = 122). The findings indicated that flu vaccine PSAs that utilized a gain-framed image-based […]

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Hybrid News Practices Jay Hamilton

Abstract: Because “mainstream” and “alternative” journalism are treated too often in discussions of digital journalism as separate spheres, comparatively less has been written about the insufficiency of positing separate spheres, despite the theoretical and empirical necessity of doing so. This chapter critiques separate spheres and theorizes hybrid news practices, in which features heretofore allocated into “mainstream” […]

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Parents’ Presumed Persuasion Knowledge of Children’s Advergames Nathaniel J. Evans

Abstract: Research indicates that parents have a limited understanding of advergames. This study examines the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge for a children’s advergame. While parents exposed to any advertising disclosure reported higher levels of persuasion knowledge, a single-modality disclosure resulted in more persuasion knowledge activation than […]

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The lure of rationality Michael Cacciatore

Abstract: Historically, science communication has been predicated on the assumption that ignorance is the basis of a lack of societal support for various issues in science and technology. This model, known as the knowledge deficit model of science communication, has led much of the subsequent research in the field to explore the concept of science literacy. […]

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When You See it You’ll S**t Bricks Shira Chess

Abstract: The scary stories we tell have meaning. The things that go bump in the night, the things we are terrified by, the monsters that creep under our beds and lurk outside our windows – those are the monsters that have both personal meaning and cultural relevance. Yet medium is also a factor that dictates […]

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It is hard to make them happy when they are full of hopes Hyejin Bang, DongWon Choi & Dooyeon Park

Abstract: Although previous context effect literatures have confirmed the mood congruence effect, this study attempts to examine the emotional blunting phenomenon that could possibly occurs between same valence emotions when the emotions have a different appraisal. Building on the Appraisal tendency framework and emotional blunting hypothesis, the current study examines how emotions elicited by a […]

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Track 2 Miscellaneous Grady Researchers

Abstract: Familial relationships, or lack thereof, are replayed through musical texts as the author reflects on her experience revealing her father’s alcoholism in previous autoethnographic research. Song lyrics are used as exploration and textual evidence to resituate the author in the experiences of her academic journey, and the same songs are used as means of […]

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Branded by the nation Miscellaneous Grady Researchers

Abstract: In late 2012, Venezuelan president Hugo Chavez traveled to Cuba to receive cancer treatment. Chavez, a ubiquitous character since being elected into office in 1999, suddenly became absent from the public eye, and by late December 2012, strong rumors of his death had begun circling in the media. The Venezuelan government published several official […]

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