Grady Research

Research Foci

Advertising Nativeness
American Pragmatism
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Building a Brand
Casual gaming
casual market
Celebrity endorsement
Celebrity games
climate change
Communication education
communication practices
communication professionals
communication technology
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical analysis
Critical Media
digital analytics
digital journalism
digital streaming
evolution of journalism
Eye Tracking
False Consensus
Gender inequity
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer Advertising
issue involvement
Journalism education
Journalism Profession
Journalism training
Labor in Hollywood
Labor Productivity
live blogging crisis
marketing communication
Media Context
Media Industries
Media Literacy
Millennial communication
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
Online misinformation
Online news
personalized advertising
Pilot Grant
Political and Policy Communication
political news
Public consumption
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk Communications
Risk perception
Self Branding
Social Identity
social identity theory
Social Media
Social media crises
Social networking
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality

     New Search / Research Home
Does Generational Differences and Emotion Matter to Predictors for Cancer Risk Perception Yen-I Lee and Jeong-Yeob Han

Abstract: Drawing on the Social Amplification of Risk Framework (SARF), this research investigated whether individual amplification stations (such as emotion, cancer information seeking, family cancer history, and fatalistic belief) and social amplification stations (such as social media use, gender, education, ethnicity, and different generations) amplify or attenuate cancer risk perception among general population. Using the 2014 […]

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The Looking Glass Celebrity Miscellaneous Grady Researchers

Abstract: The Kim Kardashian: Hollywood mobile app game has been an immensely popular game that earned $200 million in its first year of release alone. In order to “win” this games, individuals must perform fame “correctly” and “successfully.” With the rise of celebrity mobile gaming, questions emerge as to how one knows how to successfully […]

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Perceived Brand Personality through Sports Sponsorship Joe Phua

Abstract: A limited amount of prior research has investigated perceived brand personality in the context of sport sponsorship. Using a two (Sport team performance: Win versus loss) by two (Gender: Male versus female) between-subjects experiment with two control variables (Sport team identification and self-brand connection), this study examined sport spectators’ perceptions of brand responsibility, activity, aggressiveness, […]

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Information flow and leadership challenges Juan Meng and Michael Cacciatore

Abstract: How to effectively manage information flow continues presenting challenges for public relations practice, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. To echo this emerging global trend and identify effective responsive strategies, this study explores public relations practitioners’ perceptions on the impact of information flow and digital revolution on their […]

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The impact of trust on public relations practitioners’ job satisfaction Juan Meng

Abstract: In this study, we propose and conduct a moderated multiple mediation analysis to depict both direct and indirect effects of trust in organization on public relations practitioners’ job satisfaction. Using a national online survey of public relations practitioners in the U.S. (N = 838), our findings reveal significant results, suggesting that trust has a strong […]

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Gender, Nationalism, and Individualism Miscellaneous Grady Researchers

Abstract: Li Na is a former Chinese professional tennis player, who is the first and only Grand Slam singles champion from Asia and is regarded as the region’s tennis pioneer and trailblazer. Extensive qualitative research shows that media tend to assign female athletes a primary status as girls, wives, or mothers, rather than as athletes. […]

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The Effects of News Framing and Issue Attribution on Chinese College Students’ Responses to Depression Coverage Yan Jin and Yen-I Lee

Abstract: Depression is now one of the most severe public health threats in China and among Chinese college students. To examine the role of depression news coverage and address barriers in communicating with Chinese college students about the risk of depression and the importance of providing social support to depressed individuals, a 2 (episodic vs. […]

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Corporate WeChat Communication in China Yan Jin

Abstract: This study tackles the gap in public relations research on how corporations utilize WeChat, the dominant social media in China, to communicate and interact with publics. Using a content analysis of 1,488 WeChat posts of 15 top Chinese business-to-consumer enterprises, this study examined how the organizational factors (i.e., company type, ownership, and industry) and […]

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What Makes Brands’ Postings More Viral Jhih-Syuan (Elaine) Lin

Abstract: This study explores how different strategies used in firms’ Facebook postings increase consumers’ eWOM responses. A computational analysis of Fortune 100 companies’ Facebook postings and their respective comments/likes/shares were performed using Python libraries and the Linguistic Inquiry and Word Count (LIWC) software. As a result, we develop a predictive model of eWOM, aiming to […]

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The Mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising Juan Meng

Abstract: To explore Taiwanese consumers’ presumed influences of celebrity endorsed advertising, national media consumer panels were carried out to examine how the first-person and third-person perceptions would mediate the impacts of celebrity credibility on advertising skepticism. Results revealed that (a) the third-person perceptions did take place in the context of celebrity endorsed advertising, (b) all three […]

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