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Nutrition Education for Low Income Population through Social Marketing Joe Phua

Abstract: As part of formative research for a social marketing intervention, eight focus groups were conducted for Georgia SNAP-Ed eligible participants (N=70) in four quadrants (NW, NE, SW, SE) of the state, representing rural and urban counties. Based on the principles of Marketing Exchange Theory (Bagozzi, 1975), participants were asked questions which assessed benefits and […]

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Body Unbounded Nandita Sridhar

Abstract: This article examines the intersection of media and communication technologies and the material body in perpetuating the normative materiality of the healthy individual body. A long-standing, conventional focus in public health defines the individual subject (its focus of attention and intervention) as a skin-bound, self-contained body analogous in many ways to the liberal, Enlightenment […]

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Dilemmas of ‘Media’ Jay Hamilton

Abstract: Despite its seeming stability and obviousness, the term “media” deserves critical scrutiny. To critique “media,” this paper historicizes the use of “media” by focusing on the case of alternative/activist media, which presents the dilemmas of “media” in particularly high relief. As posed by “media,” the key criteria for distinguishing the alternative from the mainstream […]

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Taking the Liberty Jason Lee Guthrie

Abstract: The justification for statutory copyright protection seems self-evident. Creators of copyrightable works invest substantial time, skill, and capital into the content they create, and therefore should have some legal recourse to pursue if others profit from their works without consent or use them contrary to the author’s original intent. Yet in the more than […]

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Building Trust on an International Scale Bryan H. Reber

Abstract: How to gain and build trust differs widely from country to country due to their specific cultural, political, economic and social backgrounds.  Communication experts need to take these factors into account when developing communication strategies around trust.  Insights into the concept of trust on an international scale have been provided by the Edelman Trust […]

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Communication and Trust Bryan H. Reber

Abstract: The concept of trust and how to measure it. How trust in organizations differs around the world. What communication professionals have to take into account.

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Cigarette package inserts can promote efficacy beliefs and sustained smoking cessation attempts Emeritus and Retired Faculty

Abstract: In June 2012, Canada implemented new pictorial warnings on cigarette packages, along with package inserts with messages to promote response efficacy (i.e., perceived quitting benefits) and self-efficacy (i.e., confidence to quit). This study assessed smokers’ attention toward warnings and inserts and its relationship with efficacy beliefs, risk perceptions and cessation at follow-up. Methods. Data were […]

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We are All Fishes Now Shira Chess

Abstract: Following DiGRA 2014, our Fishbowl was used by some members of the GamerGate movement as proof of the “nefarious” dealings within our academic community. Some have asked the question of whether our Fishbowl “The Playful is Political” should have been accepted, given the negative attention on DiGRA it engendered and ongoing ramifications of that attention […]

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Governmental control of the Internet and WikiLeaks Ivanka (Radovic) Pjesivac

Abstract: This study looked at how newspapers operating in nations with varying degrees of governmental Internet control discussed Internet freedom of expression within their coverage of Wikileaks. This was done through a thematic analysis of news items about WikiLeaks and Internet freedom of expression in the left-leaning newspapers of The Guardian (Great Britain), Le Monde […]

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