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The end of framing as we know it Michael Cacciatore

Abstract: Framing has become one of the most popular areas of research for scholars in communication and a wide variety of other disciplines, such as psychology, behavioral economics, political science and sociology. Particularly in the communication discipline, however, ambiguities surrounding how we conceptualize and therefore operationalize framing have begun to overlap with other media effects models […]

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Using virtual pets to promote physical activity in children Sun Joo (Grace) Ahn

Abstract: A virtual pet was developed based on the framework of the youth physical activity promotion model and tested as a vehicle for promoting physical activity in children. Children in the treatment group interacted with the virtual pet for three days, setting physical activity goals and teaching tricks to the virtual pet when their goals […]

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Do Consumers Avoid Watching Over-the-Counter Drug Advertisements Emeritus and Retired Faculty

Abstract: Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of U.S. adults about their reactions to advertisements for OTC drugs (specifically analgesics). The researchers focused on how four advertising-reaction factors—two cognitive (perceived utility and skepticism) […]

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The Payoff of Pro Bono Bryan H. Reber

Abstract: Still considering the not-for-profit realm, Justin Pettigrew, Abigail Jensen and Bryan Reber explore this world as it relates to public relations firms and pro bono clients. In The Payoff of Pro Bono: Conversations with Agency Principals, the authors scope out pro bono client selection and retention in agencies — an environment that is not […]

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EAGER: Virtual STEM Buddies for Personalizing Learning Experiences in Free Choice Informal Learning Settings Sun Joo (Grace) Ahn

Abstract: We introduce the notion of a virtual STEM buddy (VSB), a visitor-tailored, virtually embodied agent that serves as both a co-learner and a mentor. Like a virtual museum guide, the VSB will be able to engage with child-visitors and their families through a social interface. However, unlike existing approaches, we propose for VSBs to […]

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Media Market Restructuring Alison Alexander

Abstract: The keynote examined level and types of media market restructuring with particular attention to value creation.

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Connectivity and Freedom Lee B. Becker and Tudor Vlad

Abstract: This paper compares data on Internet connectivity gathered by the Gallup World Poll against data from the International Telecommunications Union (ITU), the United Nations specialized agency for information and communication. The ITU indicator is an individual measure and is based on official governmental reports. The Gallup indicator from survey data asked about Internet access […]

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