Grady Research

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Advertising Nativeness
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Casual gaming
casual market
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Communication education
communication practices
communication professionals
conceptual models
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consumer response
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
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Critical Media
digital analytics
digital journalism
evolution of journalism
Eye Tracking
False Consensus
Global Public Relations
Health and Risk Communication
health crises
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Health Marketing Initiatives
Health risk tolerance
Hollywood History
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identity politics
Industry Commentary
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issue involvement
Journalism education
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Labor in Hollywood
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Media Context
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Millennial communication
misinformation characteristics
moral identity
Narrative storytelling
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Native Advertising
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news media content
News Perceptions
Newspaper media
Online games
personalized advertising
Pilot Grant
Political and Policy Communication
political news
Public Health
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Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
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Self Branding
Social Identity
Social Media
Social media crises
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality

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Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy Jeong-Yeob Han and Hanyoung Kim

Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how exposure to user-generated comments in social media platforms influences individuals’ attitude toward vaccines. In this investigation, social media comments were investigated in light of their effect on attitude toward vaccines through shaping perception […]

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Understanding Self-Efficacy and Public Attitude Towards Flu Vaccination on Twitter Hyoyeun Jun, Dong Jae (Jay) Lim & Bryan Trude

Abstract:  Due to prevalent misinformation and low coverage rates for flu vaccination, the role of health departments to address uncertainty and increase awareness of flu vaccination facts in their messaging became crucial. Utilizing Twitter data generated during the peak of the 2017-2018 flu season, this study suggests that people presented negative attitude toward flu vaccination […]

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Content Analysis of JUUL Electronic Cigarette Posts and Comments on Instagram. Joe Phua and Bryan Trude

Abstract: With an estimated 10.8 million adult users, particularly amongst 18 to 24-year olds, e-cigarette use is an increasingly serious health issue within the United States. These products are often promoted as smoking cessation devices for use in quitting smoking and nicotine replacement therapy. JUUL, a leading brand of e-cigarettes, is also heavily featured in […]

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In-Stream Video Advertising: Effects of Congruence and Advertisement Positions on Consumer Response Karen Whitehill King and Shuoya Sun

Abstract: This study examines the effects of ad-context congruence and ad positions on consumers’ response in an in-stream video advertising setting. Findings of the study indicate that, regardless of ad positions, ad-context congruence improved recall and recognition of the brand while ad-context incongruence facilitated recall of ad content. Taking ad position into consideration, contextual congruence […]

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The Effect of Cartoon on Eco-Friendly Responses- The Role of Involvement and Moral Values. Dong Jae (Jay) Lim

Abstract: Through a 2×2 x2 between-subjects experiment, this study examined effects of cartoon images (versus actual picture) on green advertising using environmental threat appeals. Results indicated using cartoon images exerted significant main effects on attitude toward the ad. For future purchase intention, effect of cartoon images interacted with consumer’s level of issue involvement and moral […]

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Developing Thought Leaders: An Industry Practicum Approach. Keith Herndon

Abstract: This innovative practice paper discusses how a journalism training practicum empowers and emboldens participants to think critically about their professional goals and allows them to emerge not only with new technical skills but also as industry thought leaders. The news industry is facing a profound technological upheaval as the majority of news consumers turn […]

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Co-presence in Gamified Geosocial Mobile Fitness Applications: Its Determinants and Effects on Perceived Support, Exercise Self-Efficacy, and Exercise Adherence. Jeong-Yeob Han

Abstract: Despite the popularity of gamified geosocial fitness applications, there are only a few empirical studies examining their effectiveness in promoting physical activity. This study proposes co-presence, which combines spatial and social attributes of presence experience, as a theoretical construct that captures the essence of user engagement with the gamified geosocial mobile fitness applications. Co-presence […]

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A framework for understanding misinformation and rumor: Analysis of social media crises and misinformation characteristics Yan Jin

Abstract: In a polarizing media environment increasingly fraught with misinformation, disinformation, contradicting information, and rumor, it is tougher than ever for brands and agencies to correct the record or make their voices heard. While misinformation has been examined more extensively from the perspective of journalism, information technology, and politics (Anderson & Rainie, 2017), there is […]

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Crisis Information Vetting in Social-Mediated Crisis and Risk Communication: A Conceptual Framework Yan Jin and Xuerong Lu

Abstract: The proliferation of news sources and user-generated content, which is flooded by misinformation (Southwell, Thorson, & Sheble, 2018), present an urgent need for research that investigates audiences’ information consumption behavior in current media environment. In the past decade, one of the key tasks for crisis and risk scholars was to study the “social mediated […]

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Health Risk Tolerance as a Key Determinant of (Un)willingness to Behavior Change: Conceptualization and Scale Development Yan Jin and Hyoyeun Jun

Abstract: As Heath and O’Hair (2009) defined, crisis is when risk is manifested. The urgency and uncertainty of crisis can induce more complexity to organizations (Seeger, Sellnow, & Ulmer, 1998). Public health crisis and risk communications are tasked to communicate about risks that can harm public health and persuade the public to adopt healthier and […]

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