Grady Research

Research Foci

Advertising Nativeness
American Pragmatism
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Building a Brand
Casual gaming
casual market
Celebrity endorsement
Celebrity games
Communication education
communication practices
communication professionals
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical analysis
Critical Media
digital analytics
digital journalism
digital streaming
evolution of journalism
Eye Tracking
False Consensus
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer Advertising
issue involvement
Journalism education
Journalism Profession
Journalism training
Labor in Hollywood
Labor Productivity
live blogging crisis
marketing communication
Media Context
Media Industries
Media Literacy
Millennial communication
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
Online misinformation
Online news
personalized advertising
Pilot Grant
Political and Policy Communication
political news
Public consumption
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk Communications
Risk perception
Self Branding
Social Identity
Social Media
Social media crises
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality

     New Search / Research Home
Push, pull, rerun: Television reruns and streaming media. Anne Gilbert

Abstract: In scholarly and industry analyses of television’s expansion into online distribution, few have accounted for the specific negotiations required when old television content streams on new media. This article considers the economic consequences, viewer utility, and cultural position of television reruns as they expand from the pushed flows of legacy television to the pull […]

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The Roles of Celebrity Endorsers’ and Consumers’ Vegan Identity in Marketing Communication about Veganism. Joe Phua and Jihoon (Jay) Kim

Abstract: Celebrities endorsing veganism may exert social influence on consumers’ attitude toward veganism and behavioral intention to become vegan. A between-subjects online experiment (N = 303) examined the effects of consumers’ eating habits (meat eater versus non-meat eater) and celebrities’ vegan identity (altruistic motivation versus egoistic motivation) on various outcomes of health communication about veganism. […]

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How level of personalization affects the effectiveness of personalized ad messages: The moderating role of narcissism. Yen-I Lee and Bartosz Wojdynski

ABSTRACT: This study examined the effects of two different levels of personalization strategies (individual-level vs. group-level) on consumers’ visual and attitudinal responses to personalized advertising. The study further investigated the moderating role of recipients’ narcissism in the effect of personalization. Results showed that individuals higher in narcissism pay greater and more frequent attention to advertisements […]

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Live-blogging the crisis: Determinants of news coverage of the Syrian refugee crisis. Ivanka (Radovic) Pjesivac

Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of Syrian refugee crisis in the form of a live blog. The live blog is an online news format that allows journalists to inform their audiences about running, […]

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“Engaging International Publics via Mobile-Enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts.” Yan Jin

Abstract: With globalization, corporations increasingly have to consider both domestic stakeholders and overseas stakeholders (i.e., international publics) in their corporate social responsibility (CSR) practice. Digitalization empowers international publics to scrutinize and react to a (multinational) corporation’s CSR strategy, further affecting corporate outcomes of CSR practice. Drawing on the social media context and attribution theory, this […]

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Reducing native advertising deception: Revisiting the antecedents and consequences of persuasion knowledge in digital news contexts. Bartosz Wojdynski

ABSTRACT: Building on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally representative sample of U.S. adults (N = 738), we examined digital news readers’ recognition of a sponsored news article as advertising. Although fewer than 1 in 10 readers recognized the […]

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The end of casual; long live casual. Shira Chess

Abstract: When we discuss games, as a culture, the games under discussion are often presumed almost always a “core” (or “hardcore”) games. However, video games are change rapidly. The market has been shifting for years with increased revenue and game play occurring in casual and mobile gaming. Revenue streams have are now flowing from digital […]

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All is “Wells” with my soul: Analysis of conditioned agency via The Defender’s coverage on the construction and opening of the Ida B. Wells Home Emeritus and Retired Faculty

Abstract: This critical textual analysis explores how people exercise spatial and communicative agency through media, such as the Chicago Defender, and in social and physical space, such as the Wells Homes. The research suggests that the Defender’s coverage of the Wells Homes’ construction is an exemplar of how media practices reinforced restricting structures of race, […]

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“What Makes Social Movement Campaigns Go Viral on Social Media? The Role of Narrative Features and Cultural Influences.” Yan Jin, Yen-I Lee & Xuerong Lu

Abstract: Social movements and social issue related public discourse has become one of the most impactful public communication phenomena in the digital space. Previous studies have examined the association between information utility and content valence on message virality. However, little is known about what makes certain social movement narrative go viral quicker with greater magnitude […]

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Technology and digital journalism: Uses and effects in storytelling. Ivanka (Radovic) Pjesivac

Abstract: This panel will provide a discussion on benefits and challenges of teaching journalism innovation and will offer tips on how to include technology innovation in journalism classes. It will offer perspectives from both academia and industry, including the experience of one professor who has adopted digital and hackathon culture to produce award-winning, innovative journalism […]

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