News Media Portrayal of HPV Vaccine Before Its First Implementation in China Yan Jin and Glen Nowak

Abstract: News media stories and content can influence people’s understanding of vaccines and vaccine preventable diseases, including making them more knowledgeable about the need for a recommended vaccination and more willing to receive it (Perez, Fedoruk, et al., 2016). China is one of the most recent countries to license and develop HPV vaccine recommendations. In […]

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Advertising & Public Relations
Communicating employee wellness plans to employees Maria Len-Ríos, Hyoyeun Jun & Yen-I Lee Read More
Advertising & Public RelationsPh.D. Degree Program
It’s Complicated Michael Cacciatore

Abstract: Shared findings related to the issue of American parental opinion toward the issue of childhood vaccinations, including work from recent publications dealing with the 2014-15 Disneyland measles outbreak and work that compares vaccine opinion to other related children’s health interventions.

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Advertising & Public Relations
Using infographics in television news Ivanka (Radovic) Pjesivac

Abstract: This experimental study (N=113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases, as well as the roles of individual characteristics in this process. The results show that individuals who saw either a tabular or graphical presentation of information about sexually […]

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Journalism
#Blackgirlsrun

Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes within the Black community. Using an interdisciplinary approach built built upon tenets of media studies, cultural studies, Black Feminist Thought, and health promotion theory, this […]

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Effects of source credibility via social media on the risk perception and purchase intention of American millennials towards genetically modified foods Juan Meng and Michael Cacciatore

Abstract: Source credibility has been an important area of research in persuasive communications for quite some time. In the risk communication literature, source cues have been found to impact both individual food risk perceptions and food purchase intentions (e.g., Frewer, Howard, Hedderley, & Shepherd, 1997; Phillips & Hallman, 2013). The rapid development of genetic engineering technology […]

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Advertising & Public Relations
Young Drivers Risk Perception in risky driving Dong Jae (Jay) Lim

Abstract: Young drivers consider whether their close peers and social norm will be acceptable when they make decisions to engage risky driving behavior. The study measured young drivers’ social norm and legal information toward risky driving behaviors (e.,g texting while driving) by a scenario-based survey. The study revealed that 1) Young driver’s underlying social norms […]

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Ph.D. Degree Program
Latino Voters, the Media and Election 2016 Maria Len-Ríos Read More
Advertising & Public Relations
Preparing future communication leaders Juan Meng

Abstract: While there is an abundance of literature about Millennials as a unique and influential consumer group generally (Smith, 2012; Valentine & Powers, 2013), there is little research on Millennial public relations or communication professionals. As the largest workforce group in the U.S. (Pew Research Center, 2014), this generation has already generated substantial effects on […]

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Advertising & Public Relations
Communicating employee wellness plans to employees Maria Len-Ríos

Abstract: Fortune magazine publishes its list of the “100 Best Companies to Work For,” and its ranking formula for evaluating companies includes measures of “…overall job satisfaction,” as well as and evaluation of company “pay and benefits programs” (Fortune, n.d.). At many companies, a tangible benefit includes making employee wellness programs available to improve employee […]

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Advertising & Public Relations