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E-Cigarette Marketing on Social Networking Sites Joe Phua

Abstract: Applying elaboration likelihood model (ELM) and extant literature on consumer-brand engagement (CBE), this study examined exposure to three types of electronic cigarette (e-cig) marketing messages (sponsored ads, brand pages, user-created groups) on social networking sites (SNSs), and their joint influence on brand- and health-related outcomes. Results (N=1016) indicated that e-cig users who joined user-created […]

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Effects of Message Framing on Influenza Vaccination Ivanka (Radovic) Pjesivac

Abstract: The current study examined the effects of framing in promotional health messages on intention to vaccinate against seasonal influenza virus. The findings of the experimental study (n=86) indicated that exposure to both benefits and side effects of vaccination (gain-framed with risk disclosure message) led to lower intention to receive the flu vaccine. This relationship […]

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The socialization of journalism students into the profession Ivanka (Radovic) Pjesivac

Abstract: This panel will provide a global and comparative analysis of the ways in which journalism students’ conceptions of their roles, job expectations, motivation for studying journalism, among others, are shaped during the course of their studies. Based on surveys with representative samples of students in 30 different countries, the panel participants map how journalism […]

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Information graphics as orienting response Ivanka (Radovic) Pjesivac and Bartosz Wojdynski

Abstract: This experimental study (N=77) examined the role of infographics in orienting viewer’s attention in television news. The results of the eye-tracking study showed that when used in the over-the-shoulder format, visual representation of numerical data act as an orienting response and direct viewer’s attention to that part of the screen. In terms of the […]

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How Chinese New Media Construct Elite Female Athletes Peggy Kreshel

Abstract:  Sport around the world is principally organized around masculinity, and women athletes are often afforded limited coverage in sports media. In this study, I examined media representations of two Chinese female athletes of different status in China, a nation in the midst of a social transformation and a sports-reform initiative: state athlete, Ding Ning, […]

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Kim Kardashian is my New BFF Shira Chess

Abstract: Recently, there has been a growing number of celebrity-focused video games. These games have functioned as promotional tools for celebrities such as Kim Kardashian, Kendall and Kylie Jenner, Brittany Spears, Katy Perry, Jason Stratham, Lindsay Lohan, and Shakira. Celebrity games typically empower players to perform the work of aspirational fame, while promoting the title […]

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News vs. native advertising Bartosz Wojdynski

Abstract: This panel engages in a debate about native advertising contextualized within the boundaries of journalism. While this advertising format is not new, it accelerates the trend of blurring the boundaries between news and ads by producing commercial content that looks and feels like news. The capacity of native advertising to potentially alter how the […]

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Comparative Research in Public Relations Michael Cacciatore

Abstract: This presentation will focus on the Global Study of Leadership in Public Relations and Communication Management (Berger & Meng, 2014) (a.k.a., the “Global Leadership Study”), a survey of more than 4,000 practitioners across 23 countries and nine languages. The presentation will specifically discuss the challenges associated with coordinating a multi-country data collection from one […]

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Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer Jeong-Yeob Han

Abstract: Scholars have adopted Street’s (2003) ecological model of medical communication to investigate the factors promoting patient participation in health care.  However, factors demonstrated in the ecological model were bounded in the context of medical care between physicians and patients. Social factors, such as patients’ relationships and supportive communication with others outside the context of […]

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A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups Jeong-Yeob Han and Yen-I Lee

Abstract: Although recent empirical findings have suggested evidence of expression effect over reception effect, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and reception exert influence on various psychosocial outcomes. Relying on social support theory and computational social science approaches, this study aims to examine the effects of […]

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