Exploring the Impact of the U.S. Measles Outbreak on Parental Awareness and Support for Vaccination Michael Cacciatore, Glen Nowak & Nathaniel J. Evans

Cacciatore, M. A., Nowak, G., & Evans, N. (Forthcoming). Exploring the impact of the US measles outbreak on parental awareness and support for vaccinations. Health Affairs. Abstract: Despite consensus among health officials that childhood immunizations are a safe and effective means of protecting people from disease, there remains parent vaccine hesitancy. This hesitancy has been linked to lack of confidence in recommendedvaccinations as well as vaccine delay and refusal. Using a pair of national surveys of parents of children 5 […]

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Advertising & Public Relations
The Past as Persuader in The Great Speckled Bird Janice Hume

Abstract: This study examines journalistic uses of history in the underground newspaper The Great Speckled Bird during its original run, 1968-1976, based on Richard E. Neustadt and Ernest K. May’s categories of the uses of history by political decision makers. The Bird used history for context, nostalgia and analogy, to promote values, and to challenge […]

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Journalism
NCAA-Department of Defense Mind Matters Research Challenge Welch Suggs

Abstract: The winners, who will each receive a $400,000 award to fund their projects, are among those who answered a call to submit research proposals designed to improve the understanding of how to spur changes in the culture surrounding concussion. The eight were drawn from a field of 22 finalists announced in July.

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Journalism
Public trust in journalism and media Lee B. Becker

Abstract: The public is very critical of journalists and of the news media. It hardly matters what question is asked. The actual performance of those in journalism and of their organizations is viewed critically by citizens. The public has become more critical of journalists and of news organizations over time. Trust and confidence have decreased, […]

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Journalism
The truth between the lines Ivanka (Radovic) Pjesivac

Abstract: This study explored, by comparative thematic analysis, the conceptualization of trust in news media in Serbia, Macedonia, and Croatia, three countries of Eastern Europe, where Communism might have left the heritage of distrust in all institutions and its fall the need for fundamental transformations of media systems. The analysis of 61 in-depth interviews showed […]

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Journalism
The end of framing as we know it Michael Cacciatore

Abstract: Framing has become one of the most popular areas of research for scholars in communication and a wide variety of other disciplines, such as psychology, behavioral economics, political science and sociology. Particularly in the communication discipline, however, ambiguities surrounding how we conceptualize and therefore operationalize framing have begun to overlap with other media effects models […]

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Advertising & Public Relations
Using virtual pets to promote physical activity in children Sun Joo (Grace) Ahn

Abstract: A virtual pet was developed based on the framework of the youth physical activity promotion model and tested as a vehicle for promoting physical activity in children. Children in the treatment group interacted with the virtual pet for three days, setting physical activity goals and teaching tricks to the virtual pet when their goals […]

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Advertising & Public Relations
Do Consumers Avoid Watching Over-the-Counter Drug Advertisements

Abstract: Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of U.S. adults about their reactions to advertisements for OTC drugs (specifically analgesics). The researchers focused on how four advertising-reaction factors—two cognitive (perceived utility and skepticism) […]

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Advertising & Public Relations
The Payoff of Pro Bono Bryan H. Reber

Abstract: Still considering the not-for-profit realm, Justin Pettigrew, Abigail Jensen and Bryan Reber explore this world as it relates to public relations firms and pro bono clients. In The Payoff of Pro Bono: Conversations with Agency Principals, the authors scope out pro bono client selection and retention in agencies — an environment that is not […]

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Advertising & Public Relations
EAGER: Virtual STEM Buddies for Personalizing Learning Experiences in Free Choice Informal Learning Settings Sun Joo (Grace) Ahn

Abstract: We introduce the notion of a virtual STEM buddy (VSB), a visitor-tailored, virtually embodied agent that serves as both a co-learner and a mentor. Like a virtual museum guide, the VSB will be able to engage with child-visitors and their families through a social interface. However, unlike existing approaches, we propose for VSBs to […]

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Advertising & Public Relations