News vs. native advertising

Abstract: This panel engages in a debate about native advertising contextualized within the boundaries of journalism. While this advertising format is not new, it accelerates the trend of blurring the boundaries between news and ads by producing commercial content that looks and feels like news. The capacity of native advertising to potentially alter how the public understands journalism, as well as to renegotiate the relationship between journalists and advertisers is a necessary discussion in journalism research.

Bartosz Wojdynski

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