Image and framing effects on perceptions of self-efficacy and body satisfaction
Len-Ríos, M. E., & Lee, Y.-I.(Grady PhD student). (2017, May). Image and framing effects on perceptions of self-efficacy and body satisfaction: Messaging to encourage employees to participate in wellness programs. Paper to be presented at the Health Communication Division, International Communication Association, San Diego, CA.
Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: gain vs. loss) x 2 (images: professional model vs. everyday person) x 1 (control group) between-subjects experiment (N = 204) revealed no significant main effects. Interaction effects for predicting maintaining a healthy weight and body satisfaction were significant. Simple effects analysis shows that the loss-framed messaging accounts for the effects, whereby loss frames with imagery of the everyday person leads to higher self-efficacy and higher body satisfaction, compared to imagery of a professional model after accounting for related covariates.
Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]
Bartosz WojdynskiCamila EspinaKate KeibJennifer MalsonHyejin BangYen-I Lee
Abstract: The current study examined the effects of 3 types of Facebook reaction icons (positive, neutral, negative) and valence of comments (positive, neutral, negative) on brand attitude, trust, information seeking, purchase intention, and eWOM intention towards a health brand. Additionally, the study also assessed potential moderating effects of social media use on the relationship between […]