Does Generational Differences and Emotion Matter to Predictors for Cancer Risk Perception

Lee, Y-I, & Han, J. Y. (2016, June). Does Generational Differences and Emotion Matter to Predictors for Cancer Risk Perception? Presented to the Health Communication Division of the International Communication Association Annual Conference, Fukuoka, Japan.

Abstract: Drawing on the Social Amplification of Risk Framework (SARF), this research investigated whether individual amplification stations (such as emotion, cancer information seeking, family cancer history, and fatalistic belief) and social amplification stations (such as social media use, gender, education, ethnicity, and different generations) amplify or attenuate cancer risk perception among general population. Using the 2014 Health Information National Trends Survey (HINTS) data, analyses suggest that happiness, family cancer history, fatalistic beliefs, education, and different generations were significantly predicted for cancer risk perception. The implications regarding the contribution to the literature of emotion on health communication, health community, and health message designs were discussed.

Yen-I Lee  Jeong-Yeob Han 

Related Research


Where readers look, and what they miss

Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]

Bartosz WojdynskiCamila EspinaKate KeibJennifer MalsonHyejin BangYen-I Lee
read more
Image and framing effects on perceptions of self-efficacy and body satisfaction

Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: […]

Maria Len-RíosYen-I Lee
read more