Examining spectator motivations in Major League Baseball
Jung Hwan Park (Grady Phd Student), Suh, Y. I., & Pedersen, P. M. (2016). Examining spectator motivations in Major League Baseball: A comparison between senior and non-senior consumers. The Sports Management International Journal Choregia. 12(2),19-42.
Abstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences between senior and non-senior sport spectators. Thus, the purpose of this study was to examine the different motives between senior and non-senior consumers who attend sport events and to compare the effect of spectator motivation on sport consumption behaviors between senior and non-senior consumers. The results suggest that for non-senior sport spectators, escape was the most influential factor among sport-related motives while social interaction was the most influential motive for senior spectators. For senior spectators, drama and social interaction were the most important motives affecting re-attendance intention, media consumption, and merchandise purchasing intentions. For non-senior spectators, vicarious achievement was the most important motive affecting re-attendance intention, media consumption, and merchandise purchasing intentions.
Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Media exposure of athletes with permanent physical disabilities may affect the able-bodied population’s perception of people with disabilities in general. We theorized that this change in attitude could occur following parasocial contact with […]
Abstract: The “Linsanity” phenomenon attracted an increase in attention toward the National Basketball Association (NBA) for a short period of time. Drawing on self-categorization theory to elucidate current literature on team identification, this research proposed a conceptual model delineating the social psychological process for international consumers during the phenomenon. Using an online survey with a convenience […]