Coping with Outbreaks

Lucinda Austin (PI), Yan Jin (Co-PI), and Brooke Fisher Liu (Co-PI). “Coping with Outbreaks: Towards an Infectious Disease Threat (IDT) Appraisal Model for Risk Communication” ($5,000). Funded by MEJO Research Center Seed Grants, University of North Carolina-Chapel Hill, 2017-2018.

Overview: Through an online, nationally representative survey of 1,000 participants, this proposed project will examine how publics perceive and cope with the threat of infectious disease outbreaks, in order to information risk and crisis communications strategies for health organizations in times of infectious disease threat (IDT). This study will explore dimensions of threat appraisal, including how publics perceive the controllability (high v. low), predictability (high v. low), and responsibility (individual v. health organization) of different IDTs. In turn, publics’ cognitive (i.e., information seeking and sharing), affective (i.e., emotion expression), and conative coping strategies (i.e., protective actions) will be analyzed. Additionally, factors including literacy and efficacy will be examined for their influence.

Yan Jin 

Related Research


Where readers look, and what they miss

Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]

Bartosz WojdynskiCamila EspinaKate KeibJennifer MalsonHyejin BangYen-I Lee
read more
Image and framing effects on perceptions of self-efficacy and body satisfaction

Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: […]

Maria Len-RíosYen-I Lee
read more