Communicating employee wellness plans to employees

Len-Ríos, M. E., Jun, H. (Ph.D. student), & Lee, Y. (Ph.D. student), (2017, March). Communicating employee wellness plans to employees: The effects of gain-loss framing and message source on intentions to enroll. Paper to be presented to the 20thAnnual Conference of the International Public Relations Research Conference (IPRRC), Orlando, FL. PRIME Research Award, Best Quantifies Public Relations’ Impact on Business Outcomes, inaugural winners.

Maria Len-Ríos  Hyoyeun Jun  Yen-I Lee