Communicating employee wellness plans to employees
Len-Ríos, M. E., Jun, H.(Grady PhD student), & Lee, Y.-I(Grady PhD student). (2017, March). Communicating employee wellness plans to employees: The effects of gain-loss framing and message source on intentions to enroll. Paper to be presented at the International Public Relations Research Conference, Orlando, FL.
Abstract: Fortune magazine publishes its list of the “100 Best Companies to Work For,” and its ranking formula for evaluating companies includes measures of “…overall job satisfaction,” as well as and evaluation of company “pay and benefits programs” (Fortune, n.d.). At many companies, a tangible benefit includes making employee wellness programs available to improve employee health. One problem with such programs, however, is that they may suffer from low enrollment when employers do not communicate effectively about the program and fail to provide support for their programs (Cook, 2016). The current study examines one aspect of these programs — how companies can optimally design messages to encourage employees to participate in company wellness programs.
The Effect of Brand-issue Fit on a Corporate Health-promotion Campaign
Abstract: This study investigated the effect of perceived brand-issue fit on consumer responses to a health-promotion campaign, and advertising message strategy effects (elaborational vs. relational) on consumer responses under high and low brand-issue fit conditions. Results indicated that a campaign with high brand-issue fit, compared to a campaign with low brand-issue fit, elicited more favorable […]
Abstract: This study examined the relationships between endorser type (celebrities, regular people, products only) on e-cigarette Instagram brand pages, identification, source credibility, attention to social comparison, health consciousness, and SNS use, on attitudes towards e-cigarettes and e-cigarette smoking intentions. Results of a between-subjects experiment revealed that celebrity endorsers resulted in significantly more positive attitudes towards […]