Communicating about Infectious Disease Threats: Insights from Public Health Information Officers
Public Relations Review. [Sponsored by UGA’s Owens Institute for Behavioral Research]
Abstract: The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews with 40 national, state, and local public health information officers (PIOs). Interviewees shared their experiences and insights related to how IDTs are communicated to the public, including the different types of traditional and social media used, how they develop and assess IDT messages, and their perceptions regarding the IDT risk amplification process. Theoretical and practical implications for health public relations and public health communication are discussed.
Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy.
Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how user-generated comments on social media platforms influence individuals’ perception of public consensus regarding and attitude toward vaccines. In addition, perceived vaccine efficacy was considered as a factor moderating the relationship between exposure to […]
Jeong-Yeob HanHanyoung KimYoungji Seo
Paper to be presented to Health Communication Division of the International Communication Association Annual Conference, Washington, D.C.read more
The Role of Regret and Hope in Anti-smoking Loss-Framing-Based Narrative Persuasion.
Abstract: this study examines the effect of discrete emotional appeal (i.e., regret and hope) in loss-framing-based narrative by exploring its impact on people’s emotional engagement and attitude toward the smoking issue. Emotional engagement in this study is not only defined as affective response, but also related to emotional sharing process between self and characters therein, […]
Yan JinYen-I LeeXuerong Lu
Accepted by the 69th Annual International Communication Association (ICA) Conference, Washington DC, 24-28 May 2019. Division: Health Communicationread more