Communicating about Infectious Disease Threats: Insights from Public Health Information Officers
Public Relations Review. [Sponsored by UGA’s Owens Institute for Behavioral Research]
Abstract: The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews with 40 national, state, and local public health information officers (PIOs). Interviewees shared their experiences and insights related to how IDTs are communicated to the public, including the different types of traditional and social media used, how they develop and assess IDT messages, and their perceptions regarding the IDT risk amplification process. Theoretical and practical implications for health public relations and public health communication are discussed.
“Effectively addressing opioid drug use and misuse: Identifying the crisis and risk communications challenges and opportunities.”
Abstract: The epidemic of opioid drug use and misuse in the United States and in many other continues unabated. Communicating to healthcare practitioners, the public, news media, and those legally and illegally using opioids is unusually complex due to the multiple factors and varying use situations that have contributed to the current epidemic. To date, […]
The International Crisis and Risk Communication Conference, March 11-13, 2019, Orlando.read more
“Communicating during an Outbreak or Public Health Investigation”
Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter identifies and describes the communication approaches and principles needed for effective communication. Drawing from professional experience and published research, this chapter provides epidemiologists and medical […]