Co-presence in Gamified Geosocial Mobile Fitness Applications: Its Determinants and Effects on Perceived Support, Exercise Self-Efficacy, and Exercise Adherence.
Health Communication Research, 17(2), 33-67.
Abstract: Despite the popularity of gamified geosocial fitness applications, there are only a few empirical studies examining their effectiveness in promoting physical activity. This study proposes co-presence, which combines spatial and social attributes of presence experience, as a theoretical construct that captures the essence of user engagement with the gamified geosocial mobile fitness applications. Co-presence in this study is defined as a sense of being with competitors (i.e., co-presence with competitors) and/or cooperators (i.e., co-presence with cooperators) in a physically and/or electronically shared space. The current study discusses and examines (1) potential determinants of co-presence and (2) how the two types of co-presence are related to perceived social support, exercise self-efficacy, and exercise adherence. Analyses of data collected through an online survey among gamified geosocial fitness application users showed that a perceived geographical proximity to other social entities with whom users interact through mobile health applications is positively related to both types of co-presence. The results also demonstrated that co-presence with competitors is positively related to exercise self-efficacy and exercise adherence; whereas co-presence with cooperators is only positively related to perceived social support. Implications and direction for future studies are discussed.
When CSR Meets Mobile SNA Users in Mainland China: An Examination of Gratifications Sought, CSR Motives, and Relational Outcomes in Natural Disasters
Abstract: With the heavy use of mobile social networking applications (SNA), corporations have widely applied corporate social responsibility activities enhanced by mobile technologies (i.e., mCSR) to target stakeholders. This study examined the relationships among gratifications sought and use on mobile SNA, CSR motives, and the organization-public relationships (OPRs) in the context of the 2017 Jiuzhaigou […]