Building Trust on an International Scale
Building Trust on an International Scale
Abstract: How to gain and build trust differs widely from country to country due to their specific cultural, political, economic and social backgrounds. Communication experts need to take these factors into account when developing communication strategies around trust. Insights into the concept of trust on an international scale have been provided by the Edelman Trust Barometer. Over the past 15 years, opinion leaders in 27 nations have been surveyed on their levels of trust re: businesses, government, media and NGOs and how this trust is influenced. This research is secondary analysis of that data to understand these trends longitudinally.
Related Research
-
Nobody Want to Be Here, Nobody Wants to LeaveProduced by Nate Kohn, Caleb Samples, Cash Robinson and Feike Santbergen, directed by UGA low residency MFA student Cash Robinson and written by MFA graduate Caleb Samples, “Nobody Want to […]
-
Spotlight on TurkeyCarolina Acosta-Alzuru presented on“Spotlight on Turkey” at C21 Content Americas, the largest TV content market focusing on the Americas. Miami, January 25, 2024 Abstract: The presentation focused on three main questions. […]