Book Contract: Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice
Book Contract: Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice
Abstract:: Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.
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