Suggs, D.W. (2016). Blazing a Different Trail: A Content Analysis of Media Coverage of the Fate of Football at the University of Alabama at Birmingham, presented at Communication & Sport Summit, Grand Rapids, Mich., March 2016.
Abstract: The University of Alabama at Birmingham (UAB) caused a media uproar locally and nationally in December 2014 when it announced it was dropping its football team, along with bowling and rifle squads. Amid protests by students, fans, and supporters—as well as near-universal negative coverage—the university’ s president announced a reconsideration of the decision in January 2015. The following June, it announced it would bring the team back in 2017. A content analysis of 667 print, broadcast, and online media coverage of the saga revealed that local and national outlets used competing frames as the story developed, and UAB’ s attempts to tell its own story was drowned out by skeptical press coverage.
Examining spectator motivations in Major League Baseball
Abstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences between senior and non-senior sport spectators. Thus, the purpose of this study was to examine the different motives between senior and non-senior consumers who attend […]
Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Media exposure of athletes with permanent physical disabilities may affect the able-bodied population’s perception of people with disabilities in general. We theorized that this change in attitude could occur following parasocial contact with […]