Whitney Lentz (ABJ '08) of Moxie leads a discussion with AdPR students.
Whitney Lentz (ABJ '08) of Moxie leads a discussion with AdPR students.

Moxie leads Fall content strategy workshop for AdPR students

Grady College’s Department of Advertising and Public Relations welcomed digital marketing agency Moxie on Sept. 30, 2016, for an N>GEN content strategy workshop.

AdPR seniors interested in expanding their digital knowledge and creativity applied and were pre-selected to participate.


Moxie representatives congratulate the winning team of AdPR students.

After a series of breakout instructional sessions, the students worked in groups and presented campaigns that were critiqued by Moxie.

Moxie representatives included Alex Carruth (ABJ ’15), Allie Cass, Ivey Hamby, Thom Henkel, Whitney Lentz (ABJ ’08), Megg Matthews, Chelsie McIver, Savanna Saltsman (ABJ ’15) and Anna Szambelan (ABJ ’13).

The workshop, held once a semester, is supported in part by The Jim Kennedy Symposium and is organized by Jim Kennedy New Media Professors Karen King and Karen Russell.

“We greatly appreciate the generosity of the Moxie team for sharing their expertise and talent with our students,” King said.  “What a perfect way to wrap up AdPR Week at Grady!”

Photos from the workshop are on the Grady College Flickr account.

Date: October 4, 2016
Author:  Stephanie Moreno, s.moreno@uga.edu
Contact:  Karen King, kwking@uga.edu