Tong Xie

PhD student, Graduate Studies

Tong is a PhD student in Advertising and Public Relation. His research interests focus on consumer behavior during corporation crisis and the mediating effect of new media technologies. More specific topics involve the formation and influence of online consumer activism and strategic use of corporate crisis response.

Educational Background

B.A., Advertising, Northwest University, Xi’an, China
M.A., Advertising, Michigan State University, East Lansing, MI