Seo

Ja Kyung Seo

PhD student, Advertising & Public Relations
Headshot of Ja Kyung Seo

Ja Kyung Seo is a doctoral student in the Department of Advertising & Public Relations at UGA. Her research interests lie in understanding the effects of interactive media technologies such as AI chatbots on people's cognitive and emotional processing of pro-social messages. Specifically, designing persuasive health and pro-environmental messages is her primary interest. She conducts research as a member of the Health and Environmental Advertising Research Team (HEART) at Grady College.

Seo is a recipient of Graduate Student Conference Scholarships issued by the American Academy of Advertising (AAA) in 2023 and the Graduate School Summer Research Grants issued by the UGA Graduate School (2023).

 
Education:
  • M.A. in Mass Communication, Sogang University, Seoul, South Korea
  • B.A. in Psychology, Sogang University, Seoul, South Korea