Dr. Peggy Kreshel

Associate Professor, Advertising

About: Dr. Kreshel teaches advertising in society, media planning, and media culture and diversity. Her research focuses on advertising professionalization, ethics, and history and media and gender issues.

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Ph.D., Communication Research, University of Illinois
M.A., Mass Communication, University of Nebraska
B.A., Advertising/Psychology, University of Nebraska

Research Interests and Activities

Dr. Kreshel’s research interests are advertising history, gender issues in mass communication and consumer culture, women’s studies and cultural studies. She has published in the Journal of Communication Inquiry, Journal of Advertising, Journal of Current Issues and Research in Advertising, Public Relations Review and the Journal of Hospitality and Tourism Administration. In 1990, she received the “Best Article” Award, in the Journal of Advertising. She has presented her work at a number of national academic conferences.

How Chinese New Media Construct Elite Female Athletes Peggy Kreshel

Abstract:  Sport around the world is principally organized around masculinity, and women athletes are often afforded limited coverage in sports media. In this study, I examined media representations of two Chinese female athletes of different status in China, a nation in the midst of a social transformation and a sports-reform initiative: state athlete, Ding Ning, […]

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What does it mean to practice advertising ethically in today’s new advertising ecosystem? Peggy Kreshel

Abstract: I argue that a constellation of activities–among them: technological innovation; the emergence of a thriving adtech industry; and increase in behavioral targeting to facilitate monetization of the Internet; and consumers increasing ability to control their exposure to advertising messages–signals an opportunity, indeed, an urgency to begin a fundamental re-visioning of advertising professional culture. This […]

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Teaching Specialties

Dr. Kreshel’s primary teaching interests are advertising and society; race, gender and media; advertising and communication management; media planning; and qualitative research methods. Dr. Kreshel is a member of the UGA Graduate Faculty. She was a faculty member at the Freedom Forum for Advertising Teachers at the University of North Carolina at Chapel Hill for three years, and has participated in a number of teaching workshops at national academic conferences, most recently, “Critical Media Pedagogy in the Advertising and Society Course” at AEJMC.


Prior to joining the Grady College, Dr. Kreshel owned/managed a restaurant in Fairbury, Nebraska; worked as an advertising sales representative for the Lincoln Journal-Star in Lincoln, Nebraska, and taught in the College of Journalism at the University of Nebraska. She was an independent Jazzercise franchisee for 16 years.

Awards and Fellowships

She is a 2002-2003 University of Georgia Senior Teaching Fellow.
In September 2001, Dr. Kreshel was inducted into UGA’s Teaching Academy, which recognizes excellence in teaching and exists to promotes improved teaching throughout the University.
In 1992, she received the Richard B. Russell Outstanding Undergraduate Teaching Award.

In the News

Grady professor co-edits book about the intersection of feminism and the advertising industry

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