Dooyeon Park

PhD student, Graduate Studies

Biographical Statement

Dooyeon Park is a doctoral student in Grady College of Journalism and Mass Communication studying under Dr. Sun Joo (Grace) Ahn. Her primary research interest is examining the role of technology attachment and interpersonal attachment in consumer behavior. Her research projects include investigating the effect of digital technology such as immersive virtual environments, social media, and mobile devices on consumer behavior. Her work has been published in Journal of Current Issues and Research in Advertising and Computers in Human Behavior. She has a B.A. in Business Administration from Korea University in Korea and an M.A. in Mass Communication in the University of Georgia.


Ahn, S. J., Bailenson, J. N, & Park, D. (2014). Short- and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior. Computers in Human Behavior, 39, 235-245. doi: 10.1016/j.chb.2014.07.025

Evans, Nathaniel J. and Dooyeon Park (2015), “Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising,” Journal of Current Issues and Research in Advertising, 36 (2), 157-176.

Park, J. H., Venger, O., Park, D. Y., & Reid, L. N. (2015). Replication in Advertising Research, 1980–2012: A Longitudinal Analysis of Leading Advertising Journals. Journal of Current Issues & Research in Advertising, 36(2), 115-135.

It is hard to make them happy when they are full of hopes Hyejin Bang, DongWon Choi & Dooyeon Park

Abstract: Although previous context effect literatures have confirmed the mood congruence effect, this study attempts to examine the emotional blunting phenomenon that could possibly occurs between same valence emotions when the emotions have a different appraisal. Building on the Appraisal tendency framework and emotional blunting hypothesis, the current study examines how emotions elicited by a […]

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Educational Background

M.A. (2006), Mass Communication, University of Georgia, GA
B.A. (2003), Business Administration, Korea University, Korea

Courses Taught

Advertising and Society