Dr. Lynne Sallot

Professor, Public Relations

About: Lynne M. Sallot, Ph.D., APR, Fellow PRSA, Josiah Meigs Distinguished Teaching Professor, conducts research in and teaches classes in public relations.

View Curriculum Vitae

Education

Ph.D., Mass Communication, University of Florida

M.A., Communication Studies, University of Miami

B.A., Journalism, Kent State University

Research Interests and Activities

Dr. Sallot has authored or co-authored more than 25 peer-reviewed articles or book chapters in Communication Yearbook, Journalism and Mass Communication Quarterly, Journal of Public Relations Research, Public Relations Review, Journal of Communication Management and Journalism and Mass Communication Educator, and more than 30 conference papers. Her research focuses on theory development in public relations, relationships between journalists and PR practitioners, professional standards, and effective pedagogy. She is writing a textbook, “Effective Public Relations Writing”, to be published by Oxford University Press, and was editor of the 2nd (1998) and 3rd (2003) editions of “Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator”; published by the Public Relations Society of America’s Educators Academy.

Teaching Specialties

Dr. Sallot teaches public relations campaigns, public relations communication, public relations research and graduate public relations theory. She uses service-learning in all her undergraduate courses with student projects benefiting the community, UGA or the Grady College. Recent PR Campaigns student projects support sustainability efforts with the “Go Green Alliance” and “UGA Unplugged” energy conservation/recycling student initiatives, and “Partners for a Prosperous Georgia” poverty initiative, implemented locally as “Partners for a Prosperous Athens.” She is a member of UGA’s Graduate faculty and has chaired or been a member of more than 20 doctoral, masters, and honors committees.

Experience

Dr. Sallot joined the Grady College faculty in 1993 and was promoted to full professor in 2007. She has held national offices in PRSA, the Public Relations Divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association, and served as a director of the Georgia PRSA Chapter. Dr. Sallot was faculty advisor of the UGA Chapter of the Public Relations Student Society of America 1993-1999; the chapter was named Outstanding National Chapter in 1997 and 1999. She was faculty coordinator of the annual PR Day at the Grady College from 1994 through 2001. She taught previously at the University of Florida while pursuing her Ph.D. and as an adjunct professor at the University of Miami. Dr. Sallot worked in agency public relations for 15 years, specializing in travel/tourism and non-profit, and owned and operated her own firm. Her clients included Talking Book Public Libraries of South Florida; Florida Unit of Recording for the Blind & Dyslexic; Eastern Airlines; Light Up Miami; Cayman Islands Department of Tourism and Cayman Airways; Inter-Continental Hotel in Latin and North America; and the Paradise Island (Bahamas) Tourism Development Association. She was a newspaper reporter and magazine writer and editor for 10 years in the U.S. and Canada.

Awards and Fellowships

Teaching
* Grady College Nominee for UGA’s Josiah Meigs Distinguished Teaching Professorship, 2008
* Richard B. Russell Award for Excellence in Undergraduate Teaching, 1998
* Senior Teaching Fellow, 2003-2004
* Teaching Academy, 2001
* Lilly Teaching Fellow, 1995-1997
* Outstanding Teaching Recognitions, Grady College, 1997, 1998, and 2008
* Roland Page Graduate Teaching Award by Grady College Graduate Caucus, 2001
* Honorable Mention, Outstanding Academic Advisor/Mentor Award (Faculty Category), 2001-2002
* Recognitions from Career Center for “contributions to career development of students,” 2002-2006

Scholarly Research
* $1,000 Northwestern Mutual grant from the Institute for Public Relations Research for advising the 2006 Best Master?s Thesis by Catherine A. Sheldon. Ms. Sheldon?s thesis was selected by the University of Georgia as its entry in the Conference of Southern Graduate Schools 2008 Master’s Thesis Award competition in the field of Social Sciences, Business, and Education, and was the Grady College?s 2007 best thesis submission to UGA?s Graduate School.
* Eleven Top/Top Three research paper recognitions, including the 2007 Top Paper award in the PR Division of Association for Education in Journalism and Mass Communication, and the $1,000 Top Three paper award at the 9th Annual Institute for Public Relations Research Conference in Miami, 2006.
* Citation as 5th most productive contributor to public relations academic journals, 2005.
* Grady Research Fellow, Spring 2006; $3,000 UGA research grant in 1996; $1,500 Grady College research stipend in 1996.
* “Best Article” PRIDE Award by the PR Division of the National Communication Association, 2003.
* Honored among “Most Cited,” PR Division, AEJMC national conference, Washington, D.C., 2001.
* Cited as a Top Contributor 1994-1998 to all public relations journals, 1999.

Professional
* Outstanding Educator, Public Relations Society of America (PRSA), 2007
* Order of the Phoenix and Hall of Fame, Georgia Chapter PRSA, 2002
* College of Fellows, PRSA, 1997, for distinguished 20+-year career
* Outstanding Faculty Advisor, Public Relations Student Society of America (PRSSA), 1997
* Outstanding Faculty Advisor, Southeast District, PRSSA, 1996