Yen-I Lee

PhD student, Graduate Studies
Where readers look, and what they miss Bartosz Wojdynski, Camila Espina, Kate Keib, Jennifer Malson, Hyejin Bang & Yen-I Lee

Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]

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Image and framing effects on perceptions of self-efficacy and body satisfaction Maria Len-Ríos and Yen-I Lee

Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: […]

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A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups Jeong-Yeob Han and Yen-I Lee

Abstract: Although recent empirical findings have suggested evidence of expression effect over reception effect, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and reception exert influence on various psychosocial outcomes. Relying on social support theory and computational social science approaches, this study aims to examine the effects of […]

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Communicating employee wellness plans to employees Maria Len-Ríos, Hyoyeun Jun & Yen-I Lee Read More
Getting the ‘Picture’ Out about Zika Yan Jin, Bartosz Wojdynski & Yen-I Lee

Abstract: Using a 2 (gain vs. loss message framing) x 2 (photo vs. infographic image type) x 3 (government vs. media vs. peer source)between-subjects experiment with a representative sample of 559 adults in the United States, this study examined the effects of message framing, image types, and source of Zika-focused messages on publics’ emotional responses […]

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Picture Perfect Kate Keib, Camila Espina, Yen-I Lee, Bartosz Wojdynski, Hyejin Bang & DongWon Choi

Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined the influence of image presence and valence on attention to and engagement with news stories on social media.  To be presented at the AEJMC national […]

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When do viewers share viral video advertising? DongWon Choi, Hyejin Bang, Bartosz Wojdynski, Yen-I Lee, Kate Keib & Camila Espina

Abstract: this study aims to examine the psychological mechanism in which the brand placement prominence influences consumers’ forwarding intention of viral video advertising, and to investigate the moderating role of brand disclosure timing. This study shows that the level of brand prominence in a viral video ad is an important factor influencing viewers’ forwarding intention […]

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Does Generational Differences and Emotion Matter to Predictors for Cancer Risk Perception Yen-I Lee and Jeong-Yeob Han

Abstract: Drawing on the Social Amplification of Risk Framework (SARF), this research investigated whether individual amplification stations (such as emotion, cancer information seeking, family cancer history, and fatalistic belief) and social amplification stations (such as social media use, gender, education, ethnicity, and different generations) amplify or attenuate cancer risk perception among general population. Using the 2014 […]

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The Effects of News Framing and Issue Attribution on Chinese College Students’ Responses to Depression Coverage Yan Jin and Yen-I Lee

Abstract: Depression is now one of the most severe public health threats in China and among Chinese college students. To examine the role of depression news coverage and address barriers in communicating with Chinese college students about the risk of depression and the importance of providing social support to depressed individuals, a 2 (episodic vs. […]

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Inseparable Duos Yen-I Lee, Yan Jin & Glen Nowak

Abstract: This study examined the effects of message framing and presentation in flu vaccine public service advertisements (PSAs) using a 2 (gain vs. loss) x 2 (image-based vs. text only presentation) between-subject experiment with a sample of U.S. college students (N = 122). The findings indicated that flu vaccine PSAs that utilized a gain-framed image-based […]

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Lee, Yen-I