Sungsu Kim

PhD student, Graduate Studies

Biographical statement

Sungsu Kim is a Ph.D. student in Grady College of Journalism and Mass Communication. His research is situated in health/risk communication and public relations, particularly focusing on underlying psychological mechanisms of message effects on the public. He has conducted research on organizations’ message strategies for promoting health promoting behaviors, the stakeholders’ communicative responses toward an organization in the context of health crisis communication, the role of specific message features on health-related emotions, and determining factors of health behaviors and beliefs.

Dissecting the Root of Vaccine Misinformation on Pinterest Sungsu Kim, Michael Cacciatore & Yan Jin

Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health Impact News, and GreenMedInfo) on the social media platform “Pinterest”. Pinterest was chosen as a platform to explore given the high percentage of active female […]

Read More

Educational background

M.A., Communication, The University of Arizona
B.A., Mass Communication/Business Administration, Yonsei University, South Korea

Kim, Sungsu