Sungsu Kim

PhD student, Graduate Studies

Biographical statement

Sungsu Kim is a Ph.D. student in Grady College of Journalism and Mass Communication. His research is situated in health/risk communication and public relations, particularly focusing on underlying psychological mechanisms of message effects on the public. He has conducted research on organizations’ message strategies for promoting health promoting behaviors, the stakeholders’ communicative responses toward an organization in the context of health crisis communication, the role of specific message features on health-related emotions, and determining factors of health behaviors and beliefs.

Effects of social identity and Schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense Jihoon (Jay) Kim and Sungsu Kim

Abstract: Used during sport games to guard against incorrect calls by referees, instant replay review has provided sponsoring brands an additional advertising opportunity. Although instant replay video (IRV) encourages sport spectators to stay focused on the screen, no study has examined how viewer perception of and attitude toward an ad or brand tied to IRV […]

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Educational background

M.A., Communication, The University of Arizona
B.A., Mass Communication/Business Administration, Yonsei University, South Korea

Kim, Sungsu