Sungsu Kim is a Ph.D. student in Grady College of Journalism and Mass Communication. His research is situated in health/risk communication and public relations, particularly focusing on underlying psychological mechanisms of message effects on the public. He has conducted research on organizations’ message strategies for promoting health promoting behaviors, the stakeholders’ communicative responses toward an organization in the context of health crisis communication, the role of specific message features on health-related emotions, and determining factors of health behaviors and beliefs.
Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health Impact News, and GreenMedInfo) on the social media platform “Pinterest”. Pinterest was chosen as a platform to explore given the high percentage of active female […]Read More
M.A., Communication, The University of Arizona
B.A., Mass Communication/Business Administration, Yonsei University, South Korea