Jihoon (Jay) Kim

PhD student, Graduate Studies

Biographical Statement

Jihoon (Jay) Kim is a second-year doctoral student in Grady College at the University of Georgia. He earned his Master of Science degree in sport management from the University of Florida in August 2012. He received his Bachelor of Science in business administration at Dongguk University, Seoul, South Korea in February 2010. His scholarly interests range widely within digital media technology studies. In particular, his research agenda involves the social implications of digital media technology such as social media and immersive virtual environments for the dynamics of media work and innovation. Bedside the effects of digital media technology on advertising markets, he also wants to further investigate the emerging role of data in mass communication and the changing nature of online advertising with technology advancements such as big data, mobile applications, and related phenomena.

Publications

  • Refereed Academic Journal Articles
    1. Phua, J, Jin, S. A., & Kim, Jihoon. (2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatic, 34, 412-424.
    2. Phua, J, Jin, S. A., & Kim, Jihoon. (Submitted). Uses and Gratifications of Social Networking Sites for Social Capital: Comparing Facebook, Twitter, Instagram, and Snapchat.
    3. Kim, Jihoon., Ko, Y. J., Connaughton, D., & Chang, J. (In progress). The Impact of Performance Expectancy of a Sport Officiating Technology.
  • Refereed Academic Book Chapter
    1. Zhang, J. J., Chen, K. K., & Kim, Jihoon. (2013). Leadership on a global scale. In J. F. Borland, G. M. Kane, & L. J. Burton (Eds.), Sport leadership in the 21stcentury. Burlington, MA: Jones & Bartlett.
  • Refereed Academic Conference Presentations
    1. Phua, J, Jin, S. A., & Kim, Jihoon. (2016, June). Uses and Gratifications of Social Networking Sites for Social Capital: Comparing Facebook, Twitter, Instagram, and Snapchat. International Communication Association (ICA), Fukuoka, Japan, June 9-13.
    2. Phua, J, Jin, S. A., & Kim, Jihoon. (2016, March). Gratifications of Using Facebook, Twitter, Instagram, and Snapchat to Follow Brands: Influence on Brand Community-Related Outcomes. American Academy of Advertising (AAA), Seattle, WA, March 17-20.
    3. Kim, Jihoon., Ko, Y. J., & Connaughton, D. (2014, November). Determinants of Consumers’ Performance Expectancy for Technology in Sport Officiating. Presented at the 2014 Sport, Entertainment and Venue Tomorrow Conference (SEVT), Columbia, SC.
    4. Kim, Jihoon., & Zhang, J. J. (2013, May). Identification of Factors Affecting Consumer Adoption of Sport-Related Mobile Applications: Development of a Conceptual Framework. Presented at the annual conference of North American Society for Sport Management (NASSM), Austin, TX.
    5. Kim, Jihoon., & Ko, Y. J. (Advisor) (2012, October). Determinants Consumers’ Perceived Benefits and Attitude toward the Use of Technology in Sports Officiating. Presented at the annual conference of Sport Marketing Association (SMA), Orlando, FL.
    6. Kim, Jihoon., & Ko, Y. J. (Advisor) (2011, October). Understanding Consumers’ Perception and Attitude toward Technology in Sports Officiating. Presented at the annual conference of Sport Marketing Association (SMA), Houston, TX.
Why Do Consumers Use Branded Mobile Apps? Jihoon (Jay) Kim and Joe Phua

Abstract: Applying Technology Acceptance Model (TAM), this study examined motivations for consumers’ use of mobile apps, and concerns arising from their actual usage. A proposed model, tested using structural equation modeling with a convenience sample of 386 mobile app users, consisted of five types of motivations (i.e., usefulness, convenience, personalization, innovativeness, and social influence) and […]

Read More
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands Joe Phua and Jihoon (Jay) Kim

Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their influence on brand community-related outcomes. Results (N = 297) indicated Snapchat users scored highest for passing time, sharing problems, and improving social knowledge, while Instagram […]

Read More
Uses and Gratifications of Social Networking Sites for Social Capital Joe Phua and Jihoon (Jay) Kim

Abstract: Applying uses and gratifications theory (UGT), this study examined users of four social networking sites (SNSs): Facebook, Twitter, Instagram, and Snapchat, and their influence on online bridging and bonding social capital. Results (N = 297) indicated that Snapchat users scored highest for passing time, sharing problems, and gaining social knowledge, while Instagram users scored […]

Read More

Educational Background

UNIVERSITY OF FLORIDA, Masters of Science
Major: Sport Management
Thesis: “The Impact of Performance Expectancy of Sport Officiating Technology on Attitude toward Sport Events
DONGGUK UNIVERSITY, Bachelor of Business Administration
Double Major in Management Information System / Business Administration

Kim, Jihoon