Jihoon (Jay) Kim

PhD student, Graduate Studies

Biographical Statement

Jihoon (Jay) Kim is a second-year doctoral student in Grady College at the University of Georgia. He earned his Master of Science degree in sport management from the University of Florida in August 2012. He received his Bachelor of Science in business administration at Dongguk University, Seoul, South Korea in February 2010. His scholarly interests range widely within digital media technology studies. In particular, his research agenda involves the social implications of digital media technology such as social media and immersive virtual environments for the dynamics of media work and innovation. Bedside the effects of digital media technology on advertising markets, he also wants to further investigate the emerging role of data in mass communication and the changing nature of online advertising with technology advancements such as big data, mobile applications, and related phenomena.

Publications

  • Refereed Academic Journal Articles
    1. Phua, J, Jin, S. A., & Kim, Jihoon. (2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatic, 34, 412-424.
    2. Phua, J, Jin, S. A., & Kim, Jihoon. (Submitted). Uses and Gratifications of Social Networking Sites for Social Capital: Comparing Facebook, Twitter, Instagram, and Snapchat.
    3. Kim, Jihoon., Ko, Y. J., Connaughton, D., & Chang, J. (In progress). The Impact of Performance Expectancy of a Sport Officiating Technology.
  • Refereed Academic Book Chapter
    1. Zhang, J. J., Chen, K. K., & Kim, Jihoon. (2013). Leadership on a global scale. In J. F. Borland, G. M. Kane, & L. J. Burton (Eds.), Sport leadership in the 21stcentury. Burlington, MA: Jones & Bartlett.
  • Refereed Academic Conference Presentations
    1. Phua, J, Jin, S. A., & Kim, Jihoon. (2016, June). Uses and Gratifications of Social Networking Sites for Social Capital: Comparing Facebook, Twitter, Instagram, and Snapchat. International Communication Association (ICA), Fukuoka, Japan, June 9-13.
    2. Phua, J, Jin, S. A., & Kim, Jihoon. (2016, March). Gratifications of Using Facebook, Twitter, Instagram, and Snapchat to Follow Brands: Influence on Brand Community-Related Outcomes. American Academy of Advertising (AAA), Seattle, WA, March 17-20.
    3. Kim, Jihoon., Ko, Y. J., & Connaughton, D. (2014, November). Determinants of Consumers’ Performance Expectancy for Technology in Sport Officiating. Presented at the 2014 Sport, Entertainment and Venue Tomorrow Conference (SEVT), Columbia, SC.
    4. Kim, Jihoon., & Zhang, J. J. (2013, May). Identification of Factors Affecting Consumer Adoption of Sport-Related Mobile Applications: Development of a Conceptual Framework. Presented at the annual conference of North American Society for Sport Management (NASSM), Austin, TX.
    5. Kim, Jihoon., & Ko, Y. J. (Advisor) (2012, October). Determinants Consumers’ Perceived Benefits and Attitude toward the Use of Technology in Sports Officiating. Presented at the annual conference of Sport Marketing Association (SMA), Orlando, FL.
    6. Kim, Jihoon., & Ko, Y. J. (Advisor) (2011, October). Understanding Consumers’ Perception and Attitude toward Technology in Sports Officiating. Presented at the annual conference of Sport Marketing Association (SMA), Houston, TX.
Starring in Your Own Snapchat Advertisement: Influence of Self-Brand Congruity, Self-Referencing and Perceived Humor on Brand Attitude and Purchase Intention of Advertised Brands Joe Phua and Jihoon (Jay) Kim

Abstract: Snapchat geofilter advertisements use augmented reality (AR) technology to place consumers in photographs embellished with branded content. This study examined the joint influence of self-brand congruity, self-referencing and perceived humor in these self-endorsed geofilter brand advertisements on consumers’ brand-related preferences. Results revealed that self-brand congruity, self-referencing and perceived humor exerted significant main effects on […]

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Effects of social identity and Schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense Jihoon (Jay) Kim and Sungsu Kim

Abstract: Used during sport games to guard against incorrect calls by referees, instant replay review has provided sponsoring brands an additional advertising opportunity. Although instant replay video (IRV) encourages sport spectators to stay focused on the screen, no study has examined how viewer perception of and attitude toward an ad or brand tied to IRV […]

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Effects of Social Identity and Schadenfreude on Attitude toward Brand Sponsoring an Instant Replay Review: The Moderating Role of Rivalry and Suspense Jooyoung Kim and Jihoon (Jay) Kim

Abstract: Used during sport games to guard against incorrect calls by referees, instant replay review has provided sponsoring brands an additional advertising opportunity. Although instant replay video (IRV) encourages sport spectators to stay focused on the screen, no study has examined how viewer perception of and attitude toward an ad or brand tied to IRV […]

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Educational Background

UNIVERSITY OF FLORIDA, Masters of Science
Major: Sport Management
Thesis: “The Impact of Performance Expectancy of Sport Officiating Technology on Attitude toward Sport Events
DONGGUK UNIVERSITY, Bachelor of Business Administration
Double Major in Management Information System / Business Administration

Kim, Jihoon