Dr. Ivanka (Radovic) Pjesivac

Assistant Professor, Journalism

About: Dr. Pjesivac teaches courses in digital and broadcast news reporting. She studies international and cross-cultural communication, as well as the effects of data visualizations on perceptions of news media trust and credibility, information recall, and attitudes.

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Ph.D., Communication and Information, University of Tennessee, Knoxville
M.S., Communication and Information: Journalism and Electronic Media, University of Tennessee, Knoxville
Bachelor’s Degree, French Language and Literature, University of Belgrade, Serbia

Research Interests and Activities

Dr. Pjesivac’s research focuses on international and cross-cultural communication, as well as on the role which individual and design variables play in how people understand and process the information presented in digital media.  Within the realm of international and cross-cultural studies, Dr. Pjesivac has studied the relationship between media systems and political regimes and tested the influence of cultural variables on perceptions of mass media credibility and trust in various countries.  In multiple studies on information graphics in news, she has tested, through experimental, quasi-experimental, and survey designs, the influences of design and cognitive variables on perceptions of this novel storytelling technique. Dr. Pjesivac has presented her research at national and international conferences, and her research has been published or accepted in journals such as Journal of Broadcasting and Electronic Media, Newspaper Research Journal, International Communication Gazette, Visual Communication Quarterly, and Surveillance and Society.

Effects of Message Framing on Influenza Vaccination Ivanka (Radovic) Pjesivac

Abstract: The current study examined the effects of framing in promotional health messages on intention to vaccinate against seasonal influenza virus. The findings of the experimental study (n=86) indicated that exposure to both benefits and side effects of vaccination (gain-framed with risk disclosure message) led to lower intention to receive the flu vaccine. This relationship […]

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The socialization of journalism students into the profession Ivanka (Radovic) Pjesivac

Abstract: This panel will provide a global and comparative analysis of the ways in which journalism students’ conceptions of their roles, job expectations, motivation for studying journalism, among others, are shaped during the course of their studies. Based on surveys with representative samples of students in 30 different countries, the panel participants map how journalism […]

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Information graphics as orienting response Ivanka (Radovic) Pjesivac and Bartosz Wojdynski

Abstract: This experimental study (N=77) examined the role of infographics in orienting viewer’s attention in television news. The results of the eye-tracking study showed that when used in the over-the-shoulder format, visual representation of numerical data act as an orienting response and direct viewer’s attention to that part of the screen. In terms of the […]

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Using infographics in television news Ivanka (Radovic) Pjesivac

Abstract: This experimental study (N=113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases, as well as the roles of individual characteristics in this process. The results show that individuals who saw either a tabular or graphical presentation of information about sexually […]

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Determinants of news coverage of the Syrian refugee crisis Ivanka (Radovic) Pjesivac

Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of the Syrian refugee crisis in the form of a live blog. A content analysis of live blogs (N=195) published in Serbia, Croatia, Bosnia and Herzegovina, the United […]

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Virtual Reality Journalism Ivanka (Radovic) Pjesivac and Sun Joo (Grace) Ahn Read More
The effects of culture and performance on trust in news media in post-Communist Eastern Europe Ivanka (Radovic) Pjesivac

Abstract: This study tested the influences of cultural and performance factors on trust in news media in Serbia by conducting a survey on a stratified random sample of the Serbian population (N=544). The results show that both factors played a significant role, but that the performance explanation, measured as perception of news media corruption, was […]

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What moves young people to journalism in a transitional country Ivanka (Radovic) Pjesivac

Abstract: This study tested the impact of motivations on willingness to work in journalism among journalism students in Serbia, through a national survey at four major journalism programs in the country. The results showed that both intrinsic and extrinsic motivations have a significant impact on willingness to work in journalism, with one extrinsic motivation (achievement […]

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Attribution of global ethical norms Ivanka (Radovic) Pjesivac

Abstract: This study examined, by comparative thematic analysis, public perceptions of global journalistic norms of independence and integrity by studying perceptions of news media corruption in three Eastern European countries: Serbia, Macedonia, and Croatia. In-depth interviews with 61 representatives of the three nations revealed that, in the public eye, the breaches of journalistic independence and […]

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Do demographics matter Ivanka (Radovic) Pjesivac

Abstract: This study examined individual differences in perceived news media corruption (PNMC), by conducting a face-to-face survey on a stratified random sample of the Serbian population (N=544). Extremely high levels of PNMC were found, as well as significant differences in PNMC scores for gender, education level, socioeconomic status, political affiliation, and membership in majority ethnic […]

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Governmental control of the Internet and WikiLeaks Ivanka (Radovic) Pjesivac

Abstract: This study looked at how newspapers operating in nations with varying degrees of governmental Internet control discussed Internet freedom of expression within their coverage of Wikileaks. This was done through a thematic analysis of news items about WikiLeaks and Internet freedom of expression in the left-leaning newspapers of The Guardian (Great Britain), Le Monde […]

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The truth between the lines Ivanka (Radovic) Pjesivac

Abstract: This study explored, by comparative thematic analysis, the conceptualization of trust in news media in Serbia, Macedonia, and Croatia, three countries of Eastern Europe, where Communism might have left the heritage of distrust in all institutions and its fall the need for fundamental transformations of media systems. The analysis of 61 in-depth interviews showed […]

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Teaching Specialties

Dr. Pjesivac teaching specialties include digital and broadcast news reporting (University of Georgia), news writing (University of Tennessee), and international communication (University of Tennessee).


Prior to receiving her Ph.D., Dr. Pjesivac worked for nearly a decade at the news department of Radio-Television of Serbia (RTS) in Belgrade, Serbia. Her career at RTS included reporting and producing news about political, foreign affairs, and war crimes issues. She covered most of the significant political events in Serbia from 2003 to 2007 and was RTS’s permanent correspondent from the International Criminal Tribunal for the Former Yugoslavia (ICTY) in The Hague, the Netherlands. During her journalistic career, she pursued several professional development programs in France, Switzerland, and the United States, and collaborated with CNN on stories concerning Serbia. During her work at the University of Tennessee, Knoxville, Pjesivac also had a position on a DataONE (Data Observation Network for Earth) research team, where she has conducted multinational survey research and analysis for the Usability and Assessment Working Group of the world-wide project for scientific data archiving.

Awards and Fellowships

In graduate school, Pjesivac’s research efforts have been awarded several times:

Two grants for dissertation research (2013)
Two scholarships for pursuing a career in international communication (2012, 2013)
Two scholarships for graduate studies (2010-2012)

Ivanka (Radovic) Pjesivac
In the News

Two Grady College professors receive 2017 Emerging Scholar Grant

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