Dr. Ivanka (Radovic) Pjesivac
About: Dr. Pjesivac teaches courses in digital and broadcast news reporting. She studies international and cross-cultural communication, as well as the effects of data visualizations on perceptions of news media trust and credibility, information recall, and attitudes.
Ph.D., Communication and Information, University of Tennessee, Knoxville
M.S., Communication and Information: Journalism and Electronic Media, University of Tennessee, Knoxville
Bachelor’s Degree, French Language and Literature, University of Belgrade, Serbia
Research Interests and Activities
Dr. Pjesivac’s research focuses on international and cross-cultural communication, as well as on the role which individual and design variables play in how people understand and process the information presented in digital media. Within the realm of international and cross-cultural studies, Dr. Pjesivac has studied the relationship between media systems and political regimes and tested the influence of cultural variables on perceptions of mass media credibility and trust in various countries. In multiple studies on information graphics in news, she has tested, through experimental, quasi-experimental, and survey designs, the influences of design and cognitive variables on perceptions of this novel storytelling technique. Dr. Pjesivac has presented her research at national and international conferences, and her research has been published or accepted in journals such as Journal of Broadcasting and Electronic Media, Newspaper Research Journal, International Communication Gazette, Visual Communication Quarterly, and Surveillance and Society.
Abstract: This study examined otherization framing of people living with HIV/AIDS in Africa in American print news from 1987-2007. The results of a content analysis of a representative sample of news articles from three outlets (N=421) show that American media overwhelmingly used otherization frames throughout the 20-year period, resulting in a large percentage of negatively […]Read More
Abstract: In today’s globalized world a country’s image is an important consideration because it can influence that country’s politics and economy (Shimko, 1991;Viosca et al., 2005). Scholars have noted that the news media are considered to be major players in creating national images and swaying public perception of foreign countries (Entman, 2008; Golan & Lee, […]Read More
Abstract: This study examined the perceptions of media roles among journalism students in Serbia and Croatia (N=401). The results showed that the most important were citizen-oriented and watchdog roles and that they were positively predicted by hard news orientation, whereas consumer and loyal roles were least important. Consumer role was positively predicted by the soft […]Read More
Dr. Pjesivac teaching specialties include digital and broadcast news reporting (University of Georgia), news writing (University of Tennessee), and international communication (University of Tennessee).
Prior to receiving her Ph.D., Dr. Pjesivac worked for nearly a decade at the news department of Radio-Television of Serbia (RTS) in Belgrade, Serbia. Her career at RTS included reporting and producing news about political, foreign affairs, and war crimes issues. She covered most of the significant political events in Serbia from 2003 to 2007 and was RTS’s permanent correspondent from the International Criminal Tribunal for the Former Yugoslavia (ICTY) in The Hague, the Netherlands. During her journalistic career, she pursued several professional development programs in France, Switzerland, and the United States, and collaborated with CNN on stories concerning Serbia. During her work at the University of Tennessee, Knoxville, Pjesivac also had a position on a DataONE (Data Observation Network for Earth) research team, where she has conducted multinational survey research and analysis for the Usability and Assessment Working Group of the world-wide project for scientific data archiving.
Awards and Fellowships
In graduate school, Pjesivac’s research efforts have been awarded several times:
Two grants for dissertation research (2013)
Two scholarships for pursuing a career in international communication (2012, 2013)
Two scholarships for graduate studies (2010-2012)