Camila Espina is a fourth-year mass communication Ph.D. student at Grady College specializing in emerging media crisis communication. Broadly, her research interests focus on digital m dia as well as the role of the Internet and social media affordances on audience perceptions, attention and behavior. She is currently working on her dissertation, which explores the nuances of online social-mediated crisis, disaster and risk communication in hopes of leveraging these tools for effective public emergency management.
She is a senior researcher at the Grady College Digital Media Attention and Cognition (DMAC) lab. Her collaborative work in the lab has resulted in several studies that have been well received at major leading conferences. Although these projects are mainly grounded in her main area of interest – digital media effects, these studies span several disciplines including journalism, advertising and health communication.
She primarily works as a teaching assistant for the advertising and public relations department at Grady College. Her teaching specialty is in public relations, specifically writing for public relations, grammar for public communication as well as news writing for public relations.
Prior to starting graduate school, Camila worked as a journalist in Puerto Rico. Her articles were featured in a number of niche as well as mainstream publications such as Diálogo, Diálogo Digital, Paréntesis and El Vocero. She earned her M.A. in Media Studies from the S.I. Newhouse School of Public Communications at Syracuse University, and her B.A. in Information and Journalism from the University of Puerto Rico, Río Piedras Campus.
Wojdynski, B., Espina, C., Northup, T., Bang, H., Lee, Y., & Sridhar, N. Attention and Recall in Online Slideshows: The Influence of Human Exemplars. Paper accepted for publication at Computers in Human Behavior.
Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]Read More
Abstract: Institutional knowledge and collective learning are invaluable resources for the corporate communications profession. How corporations and government agencies have historically communicated with publics provides historical parameters for developing public communication competencies and ethical standards. Through the lens of organizational learning and historical analogy, this study examines public relations in the era of the Great […]Read More
Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined the influence of image presence and valence on attention to and engagement with news stories on social media. To be presented at the AEJMC national […]Read More
Abstract: this study aims to examine the psychological mechanism in which the brand placement prominence influences consumers’ forwarding intention of viral video advertising, and to investigate the moderating role of brand disclosure timing. This study shows that the level of brand prominence in a viral video ad is an important factor influencing viewers’ forwarding intention […]Read More
Ph.D. Mass Communication
University of Georgia
Grady College of Journalism and Mass Communication
M.A. Media Studies
S.I. Newhouse School of Public Communications
B.A. Information and Journalism
The University of Puerto Rico, Río Piedras Campus
School of Public Communication
ADPR 5920: Public Relations Communication