Camila Espina

PhD student, Graduate Studies

Biographical statement

Camila Espina is a fourth-year mass communication Ph.D. student at Grady College specializing in emerging media crisis communication. Broadly, her research interests focus on digital m dia as well as the role of the Internet and social media affordances on audience perceptions, attention and behavior. She is currently working on her dissertation, which explores the nuances of online social-mediated crisis, disaster and risk communication in hopes of leveraging these tools for effective public emergency management.
She is a senior researcher at the Grady College Digital Media Attention and Cognition (DMAC) lab. Her collaborative work in the lab has resulted in several studies that have been well received at major leading conferences. Although these projects are mainly grounded in her main area of interest – digital media effects, these studies span several disciplines including journalism, advertising and health communication.
She primarily works as a teaching assistant for the advertising and public relations department at Grady College. Her teaching specialty is in public relations, specifically writing for public relations, grammar for public communication as well as news writing for public relations.
Prior to starting graduate school, Camila worked as a journalist in Puerto Rico. Her articles were featured in a number of niche as well as mainstream publications such as Diálogo, Diálogo Digital, Paréntesis and El Vocero. She earned her M.A. in Media Studies from the S.I. Newhouse School of Public Communications at Syracuse University, and her B.A. in Information and Journalism from the University of Puerto Rico, Río Piedras Campus.

Publications

Wojdynski, B., Espina, C., Northup, T., Bang, H., Lee, Y., & Sridhar, N. Attention and Recall in Online Slideshows: The Influence of Human Exemplars. Paper accepted for publication at Computers in Human Behavior.

How Financial Crisis History Informs Ethical Corporate Communication: Insights from Corporate Communication Leaders Camila Espina, Yan Jin & Bryan H. Reber

Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were conducted to explore what lasting lessons these corporate communication leaders learned from their crisis communication practice during the 2008 Financial Crisis. Key lessons learned include: […]

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How Financial Crisis History Informs Ethical Corporate Communication: Insights from Corporate Communication Leaders Camila Espina, Yan Jin & Bryan H. Reber

Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were conducted to explore what lasting lessons these corporate communication leaders learned from their crisis communication practice during the 2008 Financial Crisis.  Key lessons learned include: […]

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Educational background

Ph.D. Mass Communication
University of Georgia
Grady College of Journalism and Mass Communication

M.A. Media Studies
Syracuse University
S.I. Newhouse School of Public Communications

B.A. Information and Journalism
The University of Puerto Rico, Río Piedras Campus
School of Public Communication

Courses taught

ADPR 5920: Public Relations Communication

Espina, Camila