Dr. Bryan H. Reber

Department Head, C. Richard Yarbrough Professor in Crisis Communication Leadership, Public Relations

About: He teaches public relations, management, and writing. Research foci are public relations and health and crisis communication.

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Education

Ph.D., Journalism, University of Missouri
M.S., Journalism, University of Kansas
B.A., Speech and Drama, Bethel College

Research Interests and Activities

Dr. Reber’s research focuses on public relations theory, practice and pedagogy.  He has published his research in the Journal of Public Relations Research, Journalism and Mass Communication Quarterly, Journal of Communication Management, and Newspaper Research Journal among others.  In addition, Dr. Reber has presented his research at numerous academic conferences.

How Financial Crisis History Informs Ethical Corporate Communication: Insights from Corporate Communication Leaders Camila Espina, Yan Jin & Bryan H. Reber

Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were conducted to explore what lasting lessons these corporate communication leaders learned from their crisis communication practice during the 2008 Financial Crisis. Key lessons learned include: […]

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How Financial Crisis History Informs Ethical Corporate Communication: Insights from Corporate Communication Leaders Camila Espina, Yan Jin & Bryan H. Reber

Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were conducted to explore what lasting lessons these corporate communication leaders learned from their crisis communication practice during the 2008 Financial Crisis.  Key lessons learned include: […]

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Teaching Specialties

His primary teaching interests are public relations administration, public relations communication, and public relations campaigns.  He has also taught persuasion, campaign research and public opinion management on the graduate level.

Experience

Prior to joining the Grady College, Dr. Reber worked in public relations at Bethel College, Kansas.  He has conducted research and consulted for the University of Alabama, Alabama Entrepreneurial Research Network, Sierra Club, Ketchum, Missouri Public Service Commission, and others.  He taught at the University of Alabama immediately prior to joining the Grady faculty.

Awards and Fellowships

He received the Ketchum/Institute for Public Relations, Scientific Methods And Research Techniques (SMART) Grant/Internship in 1999.  He has received top paper awards at the International Communication Association (2001) and Association for Education in Journalism and Mass Communication (2003, 2000).

Reber, Bryan
In the News

Bryan Reber named head of Department of Advertising and Public Relations

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Crisis communication experts debate Samsung Galaxy Note7 global response

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"The art of the apology: How high-profile men have responded to allegations of sexual misconduct" via ABC News

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"How companies screw up during a PR crisis" via CNN Money

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"Analying Samsung's Recall Crisis" via Bulldog Reporter

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